Director, Oncology Key Account & Regional Marketing

Natera

Boston, MA

Full Time

Director

180k-240k

about 2 months ago

Job Description

About the Role

Natera is seeking a highly strategic Director of Oncology Key Account & Regional Marketing to develop and drive key account and regional marketing initiatives for their cutting-edge MRD test, Signatera, and broader oncology portfolio. Reporting to the Vice President of Oncology Marketing & Strategy, this role involves building and executing marketing strategies that enhance Natera's oncology solutions within various healthcare networks. The position leads a team of Regional Marketing Managers to drive regional marketing execution and engagement with healthcare providers, collaborating extensively with cross-functional teams to ensure seamless integration of Natera's oncology offerings.

Key Responsibilities

Define Natera's core value propositions for oncology-related key account partnerships, working closely with leaders in sales, product, medical, and marketing.
Develop and implement tailored marketing plans that align Natera's oncology products and partnership solutions with the specific needs and goals of national and regional oncology care networks.
Monitor product performance in key organizations, identifying growth opportunities and addressing gaps to meet objectives.
Lead, hire, and train a team of four Regional Marketing Managers responsible for regional sponsorships, speaker programs, and generating provider insights.
Develop engaging marketing materials for c-suite and senior leadership within key accounts, enhancing partnership opportunities.
Present marketing strategies, progress, and outcomes to Natera's executive leadership.

Requirements

Bachelor's degree in Life Sciences; MBA or Ph.D. preferred.
Minimum of 10+ years in product marketing, field sales, or market analytics within medical diagnostics, biotech, pharmaceutical, or related industries.
Background in oncology and/or genomics strongly preferred; experience with oncology GPO liaison highly desirable.
Demonstrated ability to think strategically and maintain an enterprise perspective with strong executive presence.
Skilled at partnering effectively across diverse internal and external teams.
A deep commitment to understanding and responding to customer needs.
Ability to communicate complex concepts simply, especially those related to biomarkers and various oncology indications.

Nice to Have

Experience with oncology GPO liaison.

Qualifications

Doctoral degree, Master's degree, or Bachelor's degree in relevant fields.

Benefits & Perks

Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
Free testing for employees and their immediate families, fertility care benefits.
Pregnancy and baby bonding leave.
401k benefits.
Commuter benefits.
Employee referral program.

Working at Natera

Natera is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women's health, and organ health. The company values highly dedicated professionals from world-class institutions who care deeply for their work and each other. Natera emphasizes a culture of growth, collaboration, diversity, and inclusion, aiming to change the landscape of genetic disease management through innovation and teamwork.

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