Director, Partner & Industry Marketing

Epsilon

Boston, MA

Full Time

Director

122k-204k

22 days ago

Job Description

About the Role

The Director, Partner & Industry Marketing at Epsilon will lead all aspects of the demand program, including marketing strategy from brand awareness to lead generation. The role involves building and scaling marketing channels across key audiences such as business partners and industry associations, driving awareness, pipeline, and revenue through various campaigns and engagement strategies. The position requires close collaboration with sales, product marketing, and external organizations to strengthen relationships and measure program success, ultimately contributing to Epsilon's market visibility and business outcomes.

Key Responsibilities

Lead all aspects of the demand program, including marketing strategy from brand awareness to lead generation.
Build and scale the channel across two key audiences: business partners and industry associations.
Develop joint marketing plans with strategic partners and design campaigns to drive awareness, pipeline, and revenue.
Work closely with sales, partner leads, and product marketing to drive partner pipeline and accelerate joint GTM efforts.
Set goals and manage engagement calendars for industry association participation and memberships.
Create marketing programs to increase Epsilon's visibility and awareness in relevant markets.
Coordinate internal and external participation, measuring the value of engagement efforts.
Build internal communication channels for sales education, training, and enablement.
Measure program performance, own critical metrics, and optimize investments and processes.
Identify scalable opportunities and inform budgeting decisions through insights and analysis.

Requirements

8-10+ years of B2B marketing experience working with third-party partners and organizations.
Proven success in building and executing partner and industry association strategies tied to business outcomes.
Ability to translate complex, technical messages into effective marketing content.
Deep understanding of demand generation, digital marketing, and brand awareness strategies.
Strong analytical and critical thinking skills with the ability to respond to results and feedback.
Ability to lead cross-functional teams with organization and accountability.
Bachelor's Degree from a 4-year college or university or equivalent experience.
Experience at a marketing/advertising technology, agency, or technology company is a plus.
Self-starter capable of driving strategy and executing tactically.

Nice to Have

Experience in marketing/advertising technology, marketing/advertising agency, or technology company.
Ability to both drive strategy and execute tactically.
Experience with managing multiple workstreams simultaneously.

Qualifications

Bachelor's Degree from a 4-year college or university or equivalent experience.

Benefits & Perks

Flexible time off (FTO) and 15 paid holidays.
Paid sick time.
Parental and new child leave, childcare & elder care assistance, adoption assistance.
Comprehensive health coverage.
401(k) plan.
Tuition assistance.
Commuter benefits.
Professional development opportunities.
Employee recognition programs.
Charitable donation matching.
Health coaching and counseling.

Working at Epsilon

Epsilon is a global data, technology, and services company that values integrity, collaboration, innovation, respect, and accountability. The company fosters a culture of transparency, connection, and belonging, emphasizing the importance of acting with integrity, working together to succeed, shaping the market with purpose, embracing diversity, and empowering employees to own their goals. Epsilon's core values guide its work environment and client relationships, with a focus on creating value for clients, employees, and consumers.

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