Director, Partner Marketing

Pegasystems

Full Time

Director

3 days ago

Job Description

About the Role

The Director, Partner Marketing at Pega is responsible for leading strategic marketing initiatives to accelerate partner success and market expansion through the Partner-branded Blueprint program. This senior-level role focuses on enabling partners to leverage Pega GenAI Blueprint™ capabilities to enhance their client offerings, drive business growth, and establish themselves as leaders in AI-powered digital transformation. The role involves collaborating across sales, product, and marketing teams to amplify Pega's presence in the market through its global partner network and supporting the scaling of partner programs and initiatives.

Key Responsibilities

Create go-to-market frameworks that help partners articulate the business value of Blueprint's rapid application development capabilities to their clients
Lead on the creation, management and adoption of the Partner Service Catalog, including access, usage metrics, and feedback loops
Establish KPIs tied to business outcomes such as pipeline generation, ACV growth, market penetration, and client engagement
Design and deliver marketing enablement programs to drive Blueprint adoption and partner messaging effectiveness
Manage Partner Marketing Development Funds (MDF) in collaboration with the partner team to maximize impact
Create marketing assets, thought leadership content, PR and case studies showcasing Blueprint success stories with partners
Oversee partner presence on pega.com, ensuring consistent messaging around Blueprint and partner expertise
Lead the execution of partner communications, and product launch communications in collaboration with product marketing and the partner team
Proactively participate in partner governance processes to ensure message alignment across all channels
Align Blueprint messaging across Product Marketing, Sales Enablement, and the Partner team
Collaborate with the Demo Experience team to create Blueprint demos for partner use and deployment in client innovation centers
Identify and cultivate strategic partnerships with GSIs and specialized partners to maximize Blueprint's industry impact
Develop industry-specific marketing approaches in collaboration with Industry Market Leaders and partners
Develop and execute marketing strategies for Pega's Partner-branded Blueprint program, marketing to our partners and delivering co-branded, partner specific solutions

Requirements

A strategic marketer with 10+ years of experience, including 5+ years in partner, channel, or alliance marketing
Proven success managing strategic marketing programs and cross-functional teams
Experienced in B2B technology marketing, ideally in enterprise software, AI/ML, or low-code/no-code platforms
Skilled in partner ecosystem management and enablement strategies
Familiar with enterprise software sales cycles and partner roles in complex transactions

Nice to Have

Experience developing and executing partner marketing programs that drove measurable pipeline and ACV growth
Experience creating compelling partner enablement content and campaigns that improved engagement and conversion
Experience managing MDF programs and marketing budgets to maximize ROI
Ability to build strong relationships with partner teams and internal stakeholders to drive alignment and innovation

Qualifications

Not explicitly specified, but implied: relevant educational background or equivalent experience in marketing or related fields

Benefits & Perks

Gartner Analyst acclaimed technology leadership across our categories of products
Continuous learning and development opportunities
An innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company

Working at Pegasystems

Pega offers an innovative, inclusive, agile, flexible, and fun work environment, emphasizing continuous learning and development, with recognition of technology leadership and a collaborative team culture.

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