Director, Partner Marketing

About the Role

Key Responsibilities

• Create go-to-market frameworks that help partners articulate the business value of Blueprint's rapid application development capabilities to their clients
• Lead on the creation, management, and adoption of the Partner Service Catalog, including access, usage metrics, and feedback loops
• Establish KPIs tied to business outcomes such as pipeline generation, ACV growth, market penetration, and client engagement
• Design and deliver marketing enablement programs to drive Blueprint adoption and partner messaging effectiveness
• Manage Partner Marketing Development Funds (MDF) in collaboration with the partner team to maximize impact
• Create marketing assets, thought leadership content, PR, and case studies showcasing Blueprint success stories with partners
• Oversee partner presence on pega.com, ensuring consistent messaging around Blueprint and partner expertise
• Lead the execution of partner communications and product launch communications in collaboration with product marketing and the partner team
• Proactively participate in partner governance processes to ensure message alignment across all channels
• Align Blueprint messaging across Product Marketing, Sales Enablement, and the Partner team
• Collaborate with the Demo Experience team to create Blueprint demos for partner use and deployment in client innovation centers
• Identify and cultivate strategic partnerships with GSIs and specialized partners to maximize Blueprint's industry impact
• Develop industry-specific marketing approaches in collaboration with Industry Market Leaders and partners
• Develop and execute marketing strategies for Pega's Partner-branded Blueprint program, marketing to partners and delivering co-branded, partner-specific solutions

Requirements

• A strategic marketer with 10+ years of experience, including 5+ years in partner, channel, or alliance marketing
• Proven success managing strategic marketing programs and cross-functional teams
• Experience in B2B technology marketing, ideally in enterprise software, AI/ML, or low-code/no-code platforms
• Skilled in partner ecosystem management and enablement strategies
• Familiar with enterprise software sales cycles and partner roles in complex transactions

Nice to Have

• Experience developing and executing partner marketing programs that drove pipeline and ACV growth
• Ability to create compelling partner enablement content and campaigns
• Experience managing MDF programs and marketing budgets to maximize ROI
• Strong relationship-building skills with partner teams and internal stakeholders

Qualifications

• Experience in enterprise software, AI/ML, or low-code/no-code platforms
• Proven success in developing and executing partner marketing programs
• Strong strategic marketing and cross-functional team management skills

Benefits & Perks

• Gartner Analyst acclaimed technology leadership
• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment
• Competitive global benefits program including pay, bonus incentives, and employee equity