Director, Portfolio Marketing Strategy

Humana

Springfield, IL

Full Time

Director

168k-231k

5 days ago

Job Description

About the Role

The Director of Portfolio Marketing Strategy at Humana is a senior leadership role within the Marketing Organization, part of the broader Enterprise Growth team. The role involves developing and executing enterprise-wide marketing strategies across Medicare, Medicaid, Commercial, and specialty portfolios. The position requires a strategic marketer with expertise in brand storytelling, campaign development, and portfolio management to highlight how Humana and its brands enable healthier lives for members. The role collaborates extensively with various internal partners and guides portfolio-level marketing strategies to support better health outcomes and business growth.

Key Responsibilities

Lead the development of enterprise-wide marketing strategies across Medicare, Medicaid, Commercial, and specialty portfolios.
Oversee integrated campaign planning and execution, ensuring alignment with business goals, member needs, and market dynamics.
Collaborate cross-functionally with Product, Brand, Analytics, Sales, and Compliance to ensure strategies are insight-driven, compliant, and performance-focused.
Establish strategic frameworks and performance metrics to evaluate portfolio marketing effectiveness, member engagement, and ROI.
Drive innovation and optimization by identifying opportunities to improve agility, personalization, and competitive differentiation.
Mentor and lead a team of portfolio strategists, fostering a culture of strategic thinking, collaboration, and continuous improvement.

Requirements

Bachelor's degree or higher in Marketing, Business Strategy, or related field.
10+ years of experience in strategic marketing, portfolio management, or integrated campaign leadership.
3+ years of people leadership experience, leading cross-functional teams and enterprise-level marketing initiatives.
Familiarity with marketing analytics, segmentation, and performance measurement.
Strong understanding of healthcare markets, member engagement, and competitive positioning.
Excellent strategic thinking, communication, and leadership skills.

Nice to Have

Master's degree or certification in Marketing Strategy, Business Administration, or Healthcare Management.
Experience in Medicare, Medicaid, or Commercial health plan marketing.
Background in agile marketing planning or enterprise transformation.
Experience managing large budgets and vendor relationships.

Qualifications

No specific formal qualifications listed beyond degree requirements, but experience and skills are emphasized.

Benefits & Perks

Health benefits effective day 1.
Paid time off, holidays, volunteer time, and jury duty pay.
Recognition pay.
401(k) retirement savings plan with employer match.
Tuition assistance.
Scholarships for eligible dependents.
Parental and caregiver leave.
Employee charity matching program.
Network Resource Groups (NRGs).
Career development opportunities.

Working at Humana

Humana is committed to putting health first for its teammates, customers, and community. The company values diversity, inclusion, and personal identity protection. It fosters a caring community focused on improving health outcomes and delivering high-quality, accessible, and affordable care. Humana emphasizes innovation, collaboration, and continuous improvement within its work environment.

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