Director, Private Capital Marketing

About the Role

Key Responsibilities

• Develop and execute the overall marketing strategy for private capital, including strategic and annual marketing plans that address all aspects of the marketing mix, incorporating go-to-market strategies and content approaches to pull investors through all phases of the marketing funnel.
• Strengthen and manage the Strategic Capital brand, ensuring consistency and alignment across all communications, channels, and platforms.
• Work with Strategic Capital leadership and Client Relations to develop marketing programs, value propositions, and marketing materials, while identifying opportunities to enhance brand awareness and advance fundraising efforts.
• Partner closely with Investor Relations to ensure cohesive messaging and strategy.
• Lead content marketing planning and execution including building the strategy, identifying content topics and formats, owning the briefing process into the creative studio, and collaborating with the Strategic Capital team to deliver high-quality assets.
• Design and manage integrated marketing campaigns leveraging digital, content, events, and traditional marketing channels.
• Develop and execute comprehensive marketing strategies targeting private capital investors, including institutional investors, sovereign wealth funds, family offices, and high-net-worth individuals.
• Maintain a strong understanding of private credit market trends, investor expectations, and the competitive landscape.
• Lead the creation of thought leadership, case studies, white papers, and presentations to engage private capital investors.
• Manage external agencies, consultants, and resources to deliver high-quality marketing outputs.
• Measure and report on campaign effectiveness, optimizing for continuous improvement and ROI.
• Utilize digital platforms, CRM systems, and analytics tools to target, engage, and nurture private capital investors.

Requirements

• 8+ years of marketing experience with increasing responsibility, with a focus on private equity, financial services, asset management, or investment management industries.
• Proven track record of increasing market share through well-executed marketing and successful go-to-market activities in a fast-moving environment.
• Exceptional strategic thinking and problem-solving abilities.
• Exceptional storytelling and communication skills, with the ability to translate complex financial concepts into compelling narratives.
• Proficiency in digital marketing tools, CRM systems, and analytics platforms.
• Results-driven with a focus on delivering measurable business outcomes.
• Strong project management skills with the ability to prioritize and execute multiple initiatives.
• Detail-oriented with a commitment to quality and precision.
• Demonstrated ability to form close partnerships across the organization to communicate effectively, gain alignment, and drive execution.
• Leadership skills to build and develop a high-performing marketing team.
• A bias for action and the ability to balance speed with quality.
• A growth mindset and curiosity.

Nice to Have

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• An MBA or advanced degree is a plus.

Qualifications

• Educational background in Marketing, Communications, Business, or related fields (preferred but not mandatory).

Benefits & Perks

• Robust benefits package including healthcare, dental, and vision insurance for employees and eligible dependents.
• Wellness, financial, and work/lifestyle-specific benefits.
• 401(k) retirement plan with a company match of 50% up to 12% of eligible compensation.
• Generous PTO with a starting accrual of 22 days a year, plus paid holidays and volunteer time.