Director, Pro Marketing - Comfort & Water

Resideo Technologies

Scottsdale, AZ

Full Time

Director

20 days ago

Job Description

About the Role

Resideo is seeking an experienced, strategic, and results-oriented Director, Pro Marketing - Comfort and Water to lead marketing initiatives for HVAC/Plumbing Pros. The role involves developing and executing marketing strategies that drive awareness, demand generation, and revenue growth through HVAC/Plumbing Pros, resellers, and distributors. The position requires close collaboration with sales, product, and HVAC Pro teams to ensure alignment and success across go-to-market initiatives.

Key Responsibilities

Develop and lead the overall marketing strategy aligned with business goals.
Build and execute go-to-market campaigns and programs with/through HVAC Pros to drive pipeline and revenue.
Own the planning and execution of co-marketing programs.
Collaborate with sales and HVAC Pro management teams to identify growth opportunities.
Design enablement programs, toolkits, and collateral that empower HVAC Pros to market and sell effectively.
Drive HVAC Pros communications, including newsletters, webinars, and portal content.
Launch integrated marketing campaigns (events, digital, email, content) tailored to HVAC/Plumbing Pro segments.
Track and report on HVAC/Plumbing Pros performance and campaign ROI.
Work closely with product marketing, sales, and operations to ensure consistent messaging and positioning across all channels.
Serve as the voice of the HVAC/Plumbing Pros within the marketing organization.
Analyze HVAC/Plumbing Pro campaign performance and optimize strategies to improve KPIs.
Create dashboards and reports to track marketing effectiveness and contribution to revenue.

Requirements

10+ years of experience in marketing, product management, and/or related disciplines.
3+ years in channel or HVAC/Plumbing Pro marketing leadership roles.
Proven success in building and scaling marketing programs in a B2B environment (technology, SaaS, or manufacturing and/or related disciplines).
Deep understanding of ecosystems, including resellers, distributors, and alliances.
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).

Nice to Have

Strong project management, communication, and relationship-building skills.
Data-driven mindset with strong analytical and reporting capabilities.
Experience managing MDF budgets and co-branded campaigns.
Familiarity with HVAC/Plumbing Pro portals, PRM (HVAC/Plumbing Pro Relationship Management) tools.
Global or multi-regional marketing experience.
Ability to thrive in an agile, matrixed environment.

Benefits & Perks

Become part of the powerful marketing engine fueling groundbreaking product launches (NPI) that aim to revolutionize comfort and water technologies.
An exciting opportunity to serve as a strategic cross-functional partner, collaborating closely with sales, product management, procurement, and customer service to drive alignment and business success.

Working at Resideo Technologies

Resideo is a global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. The company focuses on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across various markets. Resideo values diversity and is an equal opportunity employer, committed to building the future of homes through inclusive and purpose-driven work environments.

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