Director, Pro Marketing - Comfort & Water

Resideo Technologies

Golden Valley, MN

Full Time

Director

21 days ago

Job Description

About the Role

Resideo is looking for an experienced, strategic, and results-oriented Director, Pro Marketing - Comfort and Water to lead our HVAC/Plumbing Pro and marketing initiatives. In this role, you will develop and execute marketing strategies that drive awareness, demand generation, and revenue growth through our HVAC/Plumbing Pros, resellers, and distributors. You will collaborate closely with sales, product, and HVAC Pro teams to ensure alignment and success across go-to-market initiatives. Resideo is a global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. The company serves over 100,000 contractors, installers, dealers, and integrators across various markets, with products in more than 150 million spaces worldwide, and employs over 14,000 people globally.

Key Responsibilities

Develop and lead the overall marketing strategy aligned with business goals.
Build and execute go-to-market campaigns and programs with/through HVAC Pros to drive pipeline and revenue.
Own the planning and execution of co-marketing programs.
Collaborate with sales and HVAC Pro management teams to identify growth opportunities.
Design enablement programs, toolkits, and collateral that empower HVAC Pros to market and sell effectively.
Drive HVAC Pros communications, including newsletters, webinars, and portal content.
Launch integrated marketing campaigns (events, digital, email, content) tailored to HVAC/Plumbing Pro segments.
Track and report on HVAC/Plumbing Pros performance and campaign ROI.
Work closely with product marketing, sales, and operations to ensure consistent messaging and positioning across all channels.
Analyze HVAC/Plumbing Pro campaign performance and optimize strategies to improve KPIs.
Create dashboards and reports to track marketing effectiveness and contribution to revenue.

Requirements

10+ years of experience in marketing, product management, and/or related disciplines.
3+ years in channel or HVAC/Plumbing Pro marketing leadership roles.
Proven success in building and scaling marketing programs in a B2B environment (technology, SaaS, or manufacturing and/or related disciplines).
Deep understanding of ecosystems, including resellers, distributors, and alliances.
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
Strong project management, communication, and relationship-building skills.
Data-driven mindset with strong analytical and reporting capabilities.
Experience managing MDF budgets and co-branded campaigns.
Familiarity with HVAC/Plumbing Pro portals, PRM tools.
Global or multi-regional marketing experience.
Ability to thrive in an agile, matrixed environment.

Nice to Have

Experience managing MDF budgets and co-branded campaigns.
Familiarity with HVAC/Plumbing Pro portals, PRM tools.
Global or multi-regional marketing experience.
Ability to thrive in an agile, matrixed environment.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Opportunity to be part of a powerful marketing engine fueling groundbreaking product launches.
Serve as a strategic cross-functional partner collaborating with sales, product management, procurement, and customer service.
Work in a fast-growing, purpose-driven industry with a global team of over 14,000 employees.

Working at Resideo Technologies

Resideo emphasizes building a diverse team to shape the future of homes, fostering an inclusive environment that values innovation and collaboration. The company is committed to equal opportunity employment and compliance with applicable laws worldwide.

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