Director, Product Marketing

About the Role

Key Responsibilities

• Lead the go-to-market (GTM) strategy for new wireless products, rate plans, value added service programs, and features.
• Develop and maintain competitive product positioning that builds on the creativity.
• Collaborate with product, channels, pricing, brand marketing and care teams to align product initiatives with customer needs.
• Bring creativity and a challenger mentality to build on the disruptive plans for Boost Mobile.
• Own cross-functional launch planning and readiness across internal and external channels.
• Integrate marketing plans for product rollouts including messaging, creative briefs, and promotional strategies that align to brand marketing and consumer value propositions.
• Monitor product performance, customer feedback, and industry trends to optimize positioning and features.
• Use data and research to uncover insights about customer behavior, preferences, and usage.
• Translate insights into actionable marketing strategies to improve acquisition and retention.

Requirements

• 8+ years of product marketing experience, with at least 3 years in product marketing for technology, consumer electronics, or subscription-based services.
• Strong understanding of wireless industry dynamics, including product, pricing, and competitive positioning.
• Proven track record successfully launching consumer-facing products and managing GTM processes.
• Strong analytical, communication, and cross-functional leadership skills.
• Bachelor's degree in Marketing, Business, or related field.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.

Benefits & Perks

• From versatile health perks to new career opportunities, check out our benefits on our careers website.