Product Marketing Manager - Outerwear

About the Role

Key Responsibilities

• Craft compelling product narratives that highlight performance, style, durability, sustainability, and innovation tailored to outdoor consumers.
• Drive seasonal go-to-market strategies for outdoor apparel collections, ensuring alignment across product, brand, and commercial teams.
• Analyze outerwear market trends, consumer behaviors, and competitor activity to inform product development and marketing strategies.
• Oversee the full lifecycle of outerwear products—from concept to launch—ensuring alignment with brand and long-term business goals.
• Develop tools and training for sales teams and retail partners that highlight technical features, use cases, and brand storytelling to enable sell-in.
• Work closely with Product Creation, Product Line Managers, Designers, Merchants, and Digital Marketing to ensure cohesive and authentic messaging.
• Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies.

Requirements

• Bachelor's degree in marketing, Business, or related field.
• 5-8 years of professional experience in marketing and/or product marketing, preferably in outdoor apparel or accessories.
• Experience with technical product storytelling and performance marketing, ideally in the outdoor or sportswear industry.
• Excellent communication and presentation abilities.
• Data-driven with experience using analytics, data management, and presentation tools (e.g., Excel, PowerPoint).
• Experience with DTC and specialty outdoor retail channels.
• Familiarity with PLM systems and digital asset management tools.
• Knowledge of product development and insight-driven marketing.
• Passion for outdoor activities such as hiking, trail running, angling, or backpacking.

Nice to Have

• Experience with digital asset management tools.
• Knowledge of product development processes.
• Understanding of insight-driven marketing.

Qualifications

• Bachelor's degree in marketing, Business, or related field.
• 5-8 years of professional experience in marketing and/or product marketing.

Benefits & Perks

• Medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, and voluntary benefits.
• 401k plan with a generous company match.
• EAP + free and confidential 24/7/365 counseling services.
• Extensive wellness benefits, employee discounts, and a generous time off program.