Lead Product Marketing - Home Internet Strategy

About the Role

Key Responsibilities

• Contribute to the creation of integrated marketing strategies aligned with business objectives, brand positioning, and customer needs, focusing on AT&T's Home Internet portfolio (Fiber and fixed wireless).
• Use consumer data and insights to identify opportunities for growth and support the achievement of business targets.
• Collaborate with cross-functional teams to align marketing initiatives with broader corporate strategies, particularly around expanding AT&T's Internet footprint.
• Monitor industry trends, customer behaviors, and competitive landscapes to provide recommendations for shaping marketing strategies.
• Evaluate product and commercialization business cases and new opportunities for potential marketing support.
• Develop scenario planning for marketing contingencies to proactively respond to competitive and industry scenarios.
• Assist in defining and articulating product positioning, messaging, and go-to-market strategies to drive adoption of AT&T's Fiber and fixed wireless Internet solutions.
• Collaborate with stakeholders to ensure execution of marketing strategies and identify opportunities to differentiate AT&T's Internet offerings.
• Support the development of narratives that resonate with residential customers, emphasizing reliability, speed, and secure connectivity.
• Conduct research on industry trends, customer needs, and competitive dynamics within the Internet service provider market.
• Use data-driven analysis to provide insights that guide product development and marketing strategies.
• Identify opportunities for growth and customer engagement in Fiber and fixed wireless products.
• Help track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives for AT&T's Home Internet offerings.
• Use analytics to recommend adjustments to strategies based on performance metrics to improve campaign effectiveness.
• Support reporting on campaign performance and insights to inform future marketing decisions.
• Stay informed of emerging marketing trends, technologies, and best practices within the Internet service provider industry.
• Contribute ideas to integrate innovative strategies into AT&T's marketing approach to maintain competitive differentiation for Fiber and fixed wireless products.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5-7+ years of experience in product marketing within residential technology, preferably in Internet services or telecommunications.
• Proven ability to support the development of marketing strategies and product positioning to drive growth and differentiation.
• Experience in business case evaluation and strategic recommendations.
• Marketing scenario planning experience.
• Strong storytelling and communication skills, with the ability to translate technical concepts into customer-focused messaging.

Nice to Have

• Experience supporting marketing initiatives for Fiber and fixed wireless Internet products.
• Knowledge of industry trends and emerging marketing technologies within the Internet service provider industry.

Qualifications

• Educational background in Marketing, Communications, Business, or a related field.
• 5-7+ years of experience in product marketing within residential technology or telecommunications.

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone