Director, Product Marketing (Hybrid)

About the Role

Key Responsibilities

• Lead the development and execution of the go-to-market strategy for messaging and promoting new and enhanced features and functionality.
• Work cross-functionally with Product, Marketing, Business Intelligence, Client Success, and Sales teams to ensure successful, multi-channel launches.
• Deeply understand our target buyers and users and their unique drivers, challenges, and journeys, and identify opportunities and tactics to promote CreditXpert's value at key engagement points.
• Leverage your deep knowledge of our target customers to work with the Product team to inform a forward-looking roadmap strategy that drives innovation and differentiation in the market.
• Work with the Product and Business Intelligence teams to analyze market data, customer feedback, and usage metrics that drive data-informed decisions to optimize product messaging.
• Develop and continue to refine our understanding of user segments based upon usage patterns and other inputs such as demographic and psychographic insights.
• Develop and launch 1:1 campaigns aimed at driving product engagement and increasing plan creation.
• Work with the VP of Marketing to set business targets, define budgets, and create frameworks for analyzing and reporting on the performance of product marketing efforts.
• Identify, prioritize, and execute on product-led growth messaging campaigns to drive product-led incremental usage and revenue growth from net new and existing customers.
• Gather, prioritize, and share untapped opportunities for growth with key stakeholders through market research and customer research.
• Stay abreast of industry trends, macroeconomic conditions, and competitive landscape to inform product and marketing strategies.

Requirements

• 6+ years in product marketing or a related role.
• Demonstrated experience working collaboratively with diverse, cross-functional teams.
• Proven ability to make insights-backed decisions quickly and confidently, with clear evidence and data.
• Clear understanding of how to create market differentiation, the importance of our place in the market and our competitive set, and how to map that to our current and future clients.
• Demonstrated success in launching a suite of products and features, including effective stakeholder management and expertise in creating integrated marketing plans to support launch and expansion efforts that drive customer acquisition, growth, and retention.
• Strong leadership skills.
• Data-driven and result oriented mindset.
• Deep passion for learning more about customers and understanding their needs.
• Excellent written and verbal communication skills, especially when presenting ideas to senior leadership.
• Proactive, driven, and willing to solve problems and find innovative solutions.

Nice to Have

• Experience in mortgage or financial services industry.
• Experience with go-to-market strategy development.
• Knowledge of predictive analytics platforms.

Qualifications

• Educational background not explicitly specified, but implied experience in product marketing.

Benefits & Perks

• Great health benefits, most of which are 100% company paid.
• Hybrid environment and flexibility to work remote.
• Professional development and tuition assistance.
• Paid leave, 401(k), and paid holidays for interns.
• Supportive work environment with autonomy and support.