Director, Product Portfolio Marketing - Portfolio: Consumer Acquisition & Engagement, Products: Offers

About the Role

Key Responsibilities

• Drive product portfolio strategy alignment in collaboration with product teams and broader integrated B2B marketing to drive achievement of business goals.
• Manage the portfolio's marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases.
• Collaborate with product teams to maintain a usable product portfolio matrix that prioritizes key innovations and advancements for the target audience.
• Work closely with product management to stay aligned on marketing objectives and support integrated B2B marketing strategies to drive performance through various marketing channels.
• Drive the development of compelling messaging and value propositions that differentiate the portfolio in the market.
• Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
• Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and translating product features into customer-focused messaging for specific buyer personas.
• Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation.
• Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate the impact on business outcomes.

Requirements

• Proven experience in product marketing, preferably in a B2B environment.
• Experience working in ad-tech, martech or digital media, ideally within both high-growth environments and large, matrixed enterprises.
• Strong understanding of product lifecycle management, competitive positioning, and market trends.
• Demonstrated success in developing and executing marketing strategies that drive business growth.
• Experience working with cross-functional teams, including product, sales, and regional marketing teams.
• Excellent communication and leadership skills, with the ability to influence stakeholders at all levels.
• Data-driven mindset with the ability to leverage insights for strategic decision-making.

Nice to Have

• Experience in digital payments or financial services industries.
• Knowledge of integrated B2B marketing strategies.
• Familiarity with market research, customer insights, and competitive intelligence tools.

Qualifications

• Experience in product marketing, preferably in a B2B environment.
• Experience in ad-tech, martech, or digital media industries.
• Strong understanding of product lifecycle management, competitive positioning, and market trends.
• Proven success in developing and executing marketing strategies.

Benefits & Perks

• Competitive base salary with potential annual bonus or commissions.
• Insurance coverage including medical, prescription drug, dental, vision, disability, and life insurance.
• Flexible spending account and health savings account.
• Paid leaves including 16 weeks of new parent leave and up to 20 days of bereavement leave.
• 80 hours of Paid Sick and Safe Time, 25 days of vacation, and 5 personal days, pro-rated based on hire date.
• 10 annual paid U.S. observed holidays.
• 401k plan with a company match.
• Deferred compensation for eligible roles.
• Fitness reimbursement or on-site fitness facilities.
• Eligibility for tuition reimbursement.