Director Sales Effectiveness

About the Role

Key Responsibilities

• Develop & execute a comprehensive sales effectiveness strategy to achieve business objectives and drive revenue growth across the NARS segments
• Collaborate with sales leadership across business units to identify challenges, set priorities, and design solutions that drive performance improvements
• Partner with key stakeholders to align sales strategies with marketing, operations, and product teams
• Lead external benchmarking and best practices sourcing activities
• Identify AI related opportunities applied to sales leadership, sales effectiveness in the context of sales through channels, and direct sales
• Analyze, define, and improve sales processes and methodologies to enhance efficiency, consistency, and effectiveness
• Standardize best practices and lead change management across the sales organization and ensure adoption through coaching and reinforcement
• Create a consistent sales manager operating cadence, including expectations of daily, weekly, and monthly rhythms
• Design and deliver onboarding programs for new sales team members to accelerate their time to productivity
• Develop ongoing training programs focused on sales skills, product knowledge, and competitive differentiation
• Coach sales leaders and representatives to foster a high-performing team culture
• Define key performance indicators (KPIs) to evaluate sales effectiveness, track progress, and identify areas for improvement
• Partner with relevant stakeholders to design and deploy a consistent digital sales tools strategy
• Design and support deployment of an activation plan enabling identified and required transformation/changes including communications, change management, and persona-based scenarios
• Monitor pipeline health, win rates, and forecast accuracy, providing regular feedback and recommendations
• Champion a culture of continuous improvement, encouraging innovation and adaptability in sales strategies
• Foster a positive and collaborative sales culture, promoting teamwork and continuous improvement

Requirements

• Bachelor's degree
• 10+ years of combined work experience in sales, sales operations, sales enablement, product marketing, product management, and/or digital solutions
• 2+ years of experience using and/or developing data analytics tools for reporting
• 4+ years of people leadership experience
• Ability to travel up to 35%

Nice to Have

• MBA preferred
• Proven track record of driving sales effectiveness and measurable performance improvement
• Experience in change management or leading organizational transformation initiatives
• Experience developing and implementing sales training and development programs
• Strong knowledge of CRM systems (e.g., Salesforce) and sales enablement tools
• Ability to work and collaborate cross-functionally across a global, matrixed organization
• Exceptional analytical and problem-solving skills with the ability to interpret data and make informed decisions
• Knowledge of the residential market and industry trends
• Outstanding communication, presentation, and interpersonal skills with excellent executive presence
• Strong problem-solving and decision-making abilities