Group Marketing Manager- Sales and Field Enablement

About the Role

Key Responsibilities

• Partner cross-functionally with Sales, Marketing, Expert Network, Onboarding, and Customer Success leaders and teams to develop impactful sales enablement programs.
• Manage a lead development manager to support driving acquisition, upsell, and retention goals.
• Design and deliver comprehensive sales enablement programs in collaboration with the sales team.
• Ensure the Sales team is well-equipped with content and information needed to engage TurboTax customers throughout the buying process.
• Translate business outcomes into marketing requirements and efforts to sales opportunities.
• Own business outcomes and communicate regular updates to leadership through reporting presentations.
• Generate sales enablement collateral such as inbound and outbound playbooks, product one-pagers, pricing guidelines, campaign briefings, marketing toolkits, and lead qualification processes.
• Develop and maintain collateral to train teams and provide essential context for customer interactions.
• Tailor programs to support in-person Experts in local markets, including creating expert-focused playbooks with key product and marketing knowledge.
• Collaborate with Regional Marketing and Product Marketing teams to ensure messaging and value propositions are current and adapted for local differences.
• Develop feedback loops with Sales leads, Experts, Marketing, and other teams to gather insights and improve sales enablement collateral, including analyzing win/loss data and sales conversations.

Requirements

• 10+ years of business experience leading marketing strategy development and cross-functional execution.
• Experience enabling traditional Sales teams, on-the-ground field sales, agents, local ambassadors, or regional business development experts.
• Best in class marketing to field/sales enablement and messaging craft experience.
• Experience using enablement tools like Seismic, Gong, Salesforce (or other CRM).
• Experience working in B2B2C and/or B2C sales organizations with a global sales team across different functions and geographies.
• Ownership of lead development and qualification processes alongside Sales leaders.
• Strong influencing and communication skills across all levels, including executive leadership.
• Ability to use customer and seller insights and data to develop and translate sales enablement strategies into actionable plans.
• Excellent verbal, written, visual/presentation, and interpersonal communication skills.
• Ability to synthesize multiple data sources to identify growth opportunities and develop business cases.
• Creative problem-solving and analytical skills.
• Detail-oriented and results-driven, with a data-driven decision-making approach.
• BA/BS degree required; MBA preferred.
• Experience driving opportunities in organizations with nascent sales teams to scale rapidly.

Nice to Have

• Marketing software experience.

Qualifications

• Bachelor of Science degree or equivalent work experience.
• MBA preferred.

Benefits & Perks

• Competitive compensation package with a strong pay-for-performance rewards approach.
• Eligible for a cash bonus, equity rewards, and benefits in accordance with applicable plans and programs.
• Pay based on factors such as job-related knowledge, skills, experience, and work location.
• Regular pay equity comparisons across categories of ethnicity and gender.