Group Marketing Manager- Sales and Field Enablement

About the Role

Key Responsibilities

• Partner cross-functionally with Sales, Marketing, Expert Network, Onboarding, and Customer Success leaders to develop impactful sales enablement programs.
• Manage a lead development manager to support driving acquisition, upsell, and retention goals.
• Design and deliver comprehensive sales enablement programs to ensure the Sales team is well-equipped with necessary content and information.
• Translate business outcomes into marketing requirements and efforts to support sales opportunities.
• Develop and maintain sales enablement collateral such as playbooks, product one-pagers, pricing guidelines, campaign briefings, and marketing toolkits.
• Tailor programs to support in-person Experts in local markets, including creating expert-focused playbooks for community-building efforts.
• Collaborate with Regional Marketing and Product Marketing teams to ensure messaging and value propositions are current and regionally appropriate.
• Develop feedback loops with Sales, Experts, Marketing, and other teams to gather insights and improve sales enablement collateral, including analyzing win/loss data and sales conversations.
• Communicate regular updates on business outcomes to leadership through reporting presentations.

Requirements

• 10+ years of business experience leading marketing strategy development and cross-functional execution.
• Experience enabling traditional Sales teams, on-the-ground field sales, agents, local ambassadors, or regional business development teams.
• Best in class marketing to field/sales enablement and messaging craft experience.
• Experience using enablement tools like Seismic, Gong, Salesforce (or other CRM).
• Experience working in B2B2C and/or B2C sales organizations with a global sales team across different functions and regions.
• Strong influencing and communication skills across all levels up to executive leadership.
• Ability to synthesize inputs from multiple data sources to identify growth opportunities and develop business cases.
• Excellent storytelling, content creation, and strategic planning skills.
• Ability to prioritize and make strategic choices balancing short and long-term outcomes.
• BA/BS degree required; MBA preferred.
• Experience driving opportunities in organizations with nascent sales teams to scale rapidly.

Nice to Have

• Marketing software experience.
• Experience with lead development and qualification processes.
• Experience in translating customer and seller insights into marketing strategies.

Qualifications

• Bachelor of Science degree or equivalent work experience.
• Master of Business Administration (MBA) preferred.

Benefits & Perks

• Competitive compensation package with strong pay-for-performance rewards.
• Eligibility for cash bonus, equity rewards, and benefits.
• Pay based on factors such as knowledge, skills, experience, and location.
• Regular pay equity comparisons across ethnicity and gender categories.