Director, SMB Growth Marketing

About the Role

Key Responsibilities

• Accelerate Activations - Launch high-velocity marketing programs that drive new advertiser activations at scale, prioritizing high-quality segments with the greatest potential for success.
• Strengthen Retention - Develop 'always-on' lifecycle programs that deepen engagement, usage, and maximize ROI. Deliver content and recommendations that help advertisers optimize campaigns and build long-term confidence in the platform.
• Implement AI-Supported Marketing Programs - Integrate AI tools into CRM and lifecycle marketing to enhance personalization, optimize campaign delivery, and predict advertiser needs.
• Automate Workflows - Modernize CRM operations by integrating customer data and performance metrics into marketing automation platforms. Reduce manual processes to increase speed, personalization, and scalability of lifecycle campaigns.
• Multi-Channel, Multi-Touch Marketing - Design integrated programs that span owned (email, site, SMS, in-app, webinars) and paid media channels, ensuring coordinated messaging and personalized journeys.
• Institutionalize Experimentation - Build a test-and-learn framework to continually optimize activation and retention strategies, scaling what works and sunsetting what doesn't.
• Data-Driven Insights - Define and track KPIs, analyze campaign performance, and apply insights to refine strategies, translating complex data into actionable improvements.
• Cross-Functional Collaboration - Work closely with Sales, Product, Marketplace, Business Operations, Analytics, and Brand Marketing to align initiatives with broader business objectives.
• Team Leadership & Inclusion - Lead and mentor a high-performing team, fostering a culture of inclusivity, innovation, and executional excellence. Empower the team to set objectives, track KPIs, and generate bold ideas.

Requirements

• 8-10+ years of experience in CRM/Lifecycle Marketing for B2B.
• Proven experience in scaling acquisition and retention campaigns.
• Experience in retail media is a plus.
• Proven success building and executing data-driven customer journeys that improve acquisition, engagement, and retention.
• Expertise in CRM platforms and tools (Salesforce ecosystem, Sales Cloud, Marketing Cloud, etc.), with experience integrating data across sources for lifecycle programs.
• Deep collaboration with sales and product teams.
• Experience designing and implementing AI-supported marketing programs for personalization and optimization.
• Strong track record with multi-channel, multi-touch campaigns (owned, earned, paid) that drive measurable results.
• Analytical and data-driven leader with expertise in defining KPIs, monitoring performance, and translating insights into strategy.
• Exceptional communication and stakeholder management skills, with the ability to navigate matrixed organizations.
• Proven ability to lead inclusive, high-performing teams that foster collaboration and innovation.

Nice to Have

• MBA or advanced degree.
• Previous experience with retail media or digital marketplaces.
• Experience building new tools and processes from the ground up.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 6 years' experience in marketing or related field, or 8 years' experience in marketing or related field.

Benefits & Perks

• Competitive pay plus performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits like short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• PTO and PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U education benefit program covering tuition, books, and fees.