Director, Social & Digital Marketing - Aman at Sea

Aman Group

Miami, FL

Full Time

Director

117k-145k

8 days ago

Job Description

About the Role

Join our corporate team at Aman at Sea. For over three decades, Aman has been synonymous with creating peaceful retreats that offer an escape from the everyday. With the arrival of Amangati, our first luxury motor yacht, Aman expands beyond land, reshaping water exploration and spearheading a new era in maritime experiences. This role involves leading the brand's digital ecosystem—translating Aman's philosophy of understated luxury and transformative experiences into compelling campaigns across all digital platforms. Reporting to the SVP, Sales, Marketing & Reservations, the position is instrumental in positioning Aman at Sea across global digital touchpoints and leading a team of digital experts, agencies, and internal stakeholders to deliver world-class results.

Key Responsibilities

Drive digital campaigns for lead generation, brand awareness, and guest acquisition using paid media, SEO, display and more.
Oversee CRM and email marketing strategies, including automated customer journeys and data hygiene practices.
Ensure the Aman at Sea social media presence aligns with brand values and supports engagement objectives.
Act as the business owner for digital guest-facing products including the website, mobile app, and in-suite technologies.
Establish and manage digital marketing budgets to achieve KPIs.
Lead reporting and analytics efforts, supporting data-driven decisions across departments.
Evaluate and adopt emerging platforms and technologies for potential integration.
Manage agency partners, contractors, vendors, and internal marketing teams.
Develop and maintain clear, elegant digital content that upholds Aman's brand mystique.
Collaborate with cross-functional teams to execute high-impact campaigns and product initiatives.

Requirements

Bachelor's degree in Marketing, Communications or related field required; MBA or MS preferred.
10+ years of experience in digital marketing with at least 5 years in luxury travel or cruise industry.
Deep experience with CRM platforms (Salesforce Marketing Cloud preferred) and digital tools.
Proven expertise in SEO, SEM, paid social, and Google Analytics.
Experience leading mobile and web development teams or projects.
Strong creative sensibility and storytelling abilities.
Excellent leadership, communication, and vendor management skills.
Flexibility to work extended hours during peak periods.
Willingness to travel occasionally as required.

Nice to Have

Experience with web development and digital content creation.
Knowledge of in-suite technologies and mobile app management.

Qualifications

Bachelor's degree in Marketing, Communications or related field.
MBA or MS (preferred).

Benefits & Perks

Competitive benefits including exciting international career opportunities.
Supportive environment that values and includes colleagues.
Opportunities to thrive in an ultra-luxury environment and lead digital strategies in a fast-evolving industry.

Working at Aman Group

We believe that our colleagues are at the core of our success. We prioritize and support your career journey, making you feel valued, included and at home. We foster an environment that thrives on innovation, luxury, and excellence.

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