Director, Social Media

About the Role

Key Responsibilities

• Act as the day-to-day social media lead across multiple healthcare accounts as part of an integrated team.
• Advise on the planning and execution of integrated social campaigns, including multichannel content development, distribution, paid social media counsel, and campaign strategy across the marketing funnel.
• Drive awareness, consideration, organic content, engagement strategy, influencer activations, social listening, analytics, and results reporting for several clients.
• Maintain in-depth knowledge of social media platforms (e.g., Instagram, LinkedIn, TikTok, YouTube, Reddit, Facebook) and trends to guide clients and account teams.
• Lead adoption of emerging channel and content opportunities based on cultural insights and audience data.
• Collaborate with data scientists and analysts to provide social performance insights, improve results, and advise future content strategies.
• Build and manage social media budgets, supporting scopes of work and supervising paid social media spend.
• Identify new opportunities for integrated social and digital programs, including social media, digital, influencer, and executive social communications.
• Present growth opportunities to clients and serve as a mentor to team members.

Requirements

• Minimum 7+ years of experience, ideally in health or pharmaceutical social media, with agency experience preferred.
• Experience leading social media content programs in partnership with creative and production teams.
• Proficiency with social media technologies and platforms such as Meta Ads Manager, content management systems, and measurement platforms.
• Understanding of FDA and FTC regulations guiding social media efforts for biotech and pharma clients.
• Familiarity with web analytics platforms like Google Analytics and collaboration with web teams.
• Client service experience in an agency environment.
• Ability to grow social media business and participate in new business pitches.
• Experience leading and mentoring junior staff.
• Outstanding written, oral communication, and presentation skills.

Nice to Have

• Deep experience in health or pharmaceutical social media.
• Experience working with creative and production departments.
• Knowledge of social media advertising tools and measurement platforms.
• Understanding of healthcare regulations and compliance.

Qualifications

• Relevant educational background or certifications are implied but not explicitly specified.

Benefits & Perks

• Competitive salary range of $155,000 - $160,000 annually.
• Comprehensive benefit program including medical, dental, and vision plans.
• Generous 401k match and flexible PTO.
• Additional perks such as student loan debt contributions, mental wellness coaching, access to LinkedIn Learning, fertility support, family support programs, and expanded parental leave.