Director Social Media - Jared

About the Role

Key Responsibilities

• Establish strategy for how Jared leverages social media and its various platforms to engage audiences and drive brand awareness, affinity, and purchase intent.
• Manage internal social media team, social media agency, and budget.
• Develop, implement, and maintain social media policies and procedures.
• Assess and manage reporting tools and dashboards.
• Test hypotheses, identify opportunities, and develop clear business and measurement objectives.
• Generate ideas for new and innovative social media initiatives and manage their development and rollout.
• Research, consult, and educate internal audiences on social media initiatives and issues.
• Analyze trends and innovation in social media ROI models, measurement, and tools.
• Identify emerging trends and best practices in social media and provide proactive recommendations.
• Determine the resource mix required to implement and run campaigns, and obtain necessary resources internally or from third parties.
• Monitor and enforce compliance with social media policies and procedures.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing or related field (Master's preferred).
• 6+ years of social media and content marketing experience.
• Advanced knowledge of all major social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, Snapchat).
• Exceptional ability to develop clear, concise, and eye-catching presentations for various audiences.
• Experience planning digital-first messages and creative across multiple platforms, ad types, and objectives, from awareness to conversion.
• Exceptional communication skills.
• Understanding of content consumption, social media, and purchasing behavior.
• Self-starter with high creativity and energy, and strong project management skills.
• Ability to foster positive team culture and collaboration despite workload challenges.
• Ability to handle multiple projects and complete tasks efficiently.
• Willingness to manage content opportunities and issues outside traditional business hours.
• Ability to handle sensitive information with integrity and confidentiality, quickly assess risks, and escalate issues when necessary.

Nice to Have

• Master's degree in related field.

Benefits & Perks

• Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans.
• 401(k) with Company Match - Generous retirement savings plan with company matching after one year.
• Generous Time Off - Robust PTO package and company holidays.
• Diversity, Equity & Inclusion Programs - Culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development - Leadership development, mentorship, and continuous learning opportunities.
• Exclusive Perks - Wellness programs, employee discounts, and more.