Director, Web & Digital

About the Role

Key Responsibilities

• Develop and articulate a comprehensive digital marketing strategy aligned with company goals and market trends.
• Lead the planning, execution, and optimization of all digital marketing campaigns across all channels including web, SEM, social media, and email.
• Manage and oversee the company's website, ensuring it is optimized for user experience, lead generation, SEO and conversion.
• Analyze digital marketing performance metrics and generate actionable insights to improve ROI and campaign effectiveness.
• Collaborate with cross-functional teams such as sales, product, and creative to ensure content strategy follows cohesive messaging and branding.
• Manage digital marketing budget, vendor relationships, and tools to maximize efficiency and impact.
• Manage the Partner Portal to enable engagement and revenue growth.
• Occasionally participate in content creation, including copywriting, design, and multimedia assets to ensure brand consistency and engagement.
• Lead, mentor, and develop a team of digital marketing specialists and content creators.
• Stay current with industry best practices, emerging technologies, and competitive landscape to innovate and maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field; Master's preferred.
• Proven experience (15+ years) in digital marketing, with a strong emphasis on hands-on execution and strategic planning.
• Knowledge of marketing automation, CRM systems, and digital advertising platforms.
• Demonstrated success in managing and optimizing websites, SEO/SEM, social media, and email marketing campaigns.
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, Marketo, or similar platforms.
• The ability to interpret and share data insights with the business stakeholders.
• Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
• Creative mindset with a keen eye for design, content, and user experience.
• Leadership experience with the ability to inspire and develop a team.
• Strong communication skills and the ability to present complex ideas clearly to stakeholders.

Nice to Have

• Experience with digital transformation initiatives.
• Familiarity with integrated digital marketing campaigns and partner portal management.
• Experience working in a technology or networking company.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision plans.
• Life and accidental death insurance.
• 401(k) plan and participation in the Company's Incentive Plan.
• Eleven paid holidays per year.
• Two weeks of paid vacation (prorated based on start date).
• Additional leave options.