Director/Sr. Director Marketing

About the Role

Key Responsibilities

• Define, develop, and manage marketing objectives, strategies, and tactics (Brand Plan) to support brands' financial targets for Fibrinogen Concentrate.
• Serve as brand steward within the organization, ensuring alignment of priorities to meet objectives and advocating for resources necessary to deliver P&L targets.
• Lead creative development and execution of marketing activities to achieve campaign objectives in Fibrinogen.
• Stimulate creativity and innovative thinking for HCP promotion and recommend changes to better serve customer needs and maximize sales.
• Ensure the development and pull-through of effective marketing strategies and programs by providing analytical and strategic leadership.
• Synthesize data from disparate sources to uncover market insights that can transform the business.
• Liaise with key stakeholders, such as Sales, Medical Affairs, DcX, and Account Management teams, to meet customer needs and identify opportunities for engagement.
• Oversee field guidance to ensure understanding and appropriate deployment of promotional campaigns.
• Lead cross-functional collaboration with operations partners to ensure sales representatives are prepared with up-to-date information.
• Work closely with Market Research and Strategy teams to align objectives and identify ways to differentiate the Fibrinogen brand.
• Potentially attract, develop, and retain a motivated marketing team to meet current and future business needs.
• Operate effectively in a dynamic market environment, especially considering supply and demand fluctuations related to human plasma donations.
• Communicate regularly with other departments to gather customer feedback and improve marketing strategies.
• Focus on understanding and meeting external customer needs to maintain competitiveness.

Requirements

• Bachelor's degree in Business, Science, or related field; Master's degree preferred.
• Minimum of 10 years' experience in marketing within the pharmaceutical/plasma industry.
• Demonstrated cross-functional collaboration and leadership experience.
• Strong knowledge of sales and marketing within the plasma industry; experience in rare disease, HCP marketing, neurology, and specialty therapeutics preferred.
• Excellent project management skills.
• Excellent oral and written communication skills.
• Strong critical thinking and problem-solving skills.
• Ability to analyze and interpret data.
• Experience or education combined with relevant experience (e.g., Bachelor's + 4 years, or Master's + 2 years).
• Ability to operate in an office environment with frequent sitting, walking, and occasional lifting up to 25 lbs.
• Willingness to travel within the United States.

Nice to Have

• Experience in neurology and specialty therapeutics.
• Experience with sales and marketing in the plasma industry.

Qualifications

• Bachelor's degree in Business, Science, or related field; Master's degree preferred.
• Minimum of 10 years' experience in marketing within the pharmaceutical/plasma industry.

Benefits & Perks

• Not explicitly specified in the description.