E-Commerce Director

About the Role

Key Responsibilities

• Define and execute a comprehensive e-commerce strategy that aligns with company objectives and drives top-line revenue growth.
• Lead cross-functional initiatives that impact digital sales, site performance, customer experience, and overall profitability.
• Establish clear goals, KPIs, and performance benchmarks; regularly report on results and recommend strategic improvements to senior leadership.
• Oversee day-to-day website operations, including UX/UI enhancements, platform performance, and merchandising strategy.
• Identify and remove friction points in the digital customer journey to improve conversion rates and increase customer satisfaction.
• Direct the prioritization and implementation of website enhancements in collaboration with internal stakeholders and external agencies.
• Own and drive digital marketing strategies across paid media, SEO, SEM, social media, display advertising, affiliate programs, and marketplaces.
• Partner closely with the marketing team to develop integrated campaigns that maximize traffic and drive e-commerce revenue.
• Leverage analytics tools (Google Analytics, GA4, etc.) to assess performance, identify growth opportunities, and guide budget allocation.
• Continuously refine the user experience across desktop, tablet, and mobile devices.
• Lead A/B testing and CRO initiatives to improve customer engagement, reduce bounce and abandonment rates, and lift average order value.
• Ensure a consistent, on-brand, and frictionless journey from landing page to checkout.
• Lead, mentor, and develop a high-performing team across e-commerce, digital marketing, and creative functions.
• Manage relationships with third-party vendors, agencies, and technology partners to maximize output and ROI.
• Align internal teams around e-commerce goals and ensure timely and accurate execution of digital initiatives.
• Provide strategic direction on content creation, product launches, promotional calendars, and creative asset needs.
• Participate in planning and execution of photo and video shoots to support e-commerce and marketing efforts.
• Monitor emerging trends, competitive landscape, and evolving technologies to ensure continuous innovation.
• Stay current on best practices in retail e-commerce, customer acquisition, retention strategies, and analytics.
• Perform other related duties as needed in support of the department and organization.

Requirements

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 7+ years of progressive experience in digital marketing and e-commerce, with at least 3 years in a senior leadership or director-level role.
• Proven success in scaling e-commerce operations and driving measurable revenue growth.
• Strong understanding of online retail, omnichannel strategies, and direct-to-consumer (DTC) best practices.
• Advanced knowledge of website analytics, Google Ads, SEO/SEM, conversion funnels, and marketing automation.
• Demonstrated ability to lead and mentor cross-functional teams in a fast-paced environment.
• Excellent communication, strategic thinking, and project management skills.
• Experience in fitness, wellness, or consumer product industries is a plus.

Nice to Have

• Experience in fitness, wellness, or consumer product industries.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 7+ years of experience in digital marketing and e-commerce.
• At least 3 years in a senior leadership or director-level role.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Life insurance