E2E Digital Performance Lead - Lead Digital Customer Growth

AT&T

Bothell, WA

Full Time

Senior

144k-216k

17 days ago

Job Description

About the Role

The Lead, End-to-End Digital Performance will be responsible for enabling aligned campaign performance from offer strategy through digital purchase. Reporting into the Associate Director of End-to-End Performance, this role is responsible for day-to-day execution of campaign and offer plans, ensuring tactical alignment across product, content, and execution teams. This individual will track KPIs, optimize plan performance, and help connect tactical outcomes back to broader Go-To-Market (GTM) strategies. The position requires office presence of a minimum of 5 days per week in Dallas, TX or Bothell, WA, with no relocation offered. The role is part of AT&T, a global leader in communications and technology, offering extensive benefits and a dynamic work environment.

Key Responsibilities

Support the day-to-day execution of digital GTM initiatives across channels.
Translate campaign strategies into coordinated tactical plans.
Monitor performance KPIs and recommend optimizations.
Partner across product, content, and analytics teams to support alignment.
Maintain consistent delivery across digital customer journeys.

Requirements

Experience working across cross-functional delivery teams.
Ability to synthesize data and make actionable recommendations.
Experience in digital marketing or GTM execution for 5+ years.
Familiarity with content and campaign performance tools.
Bachelor's degree in business, Marketing, or a related field (preferred).

Nice to Have

Delivery of consistent, high-quality digital campaign execution.
Improved conversion rates and GTM performance tracking.
Operational alignment across execution channels.

Qualifications

5+ years of experience in digital marketing or GTM execution
Experience working across cross-functional delivery teams
Familiarity with content and campaign performance tools
Bachelor's degree in business, Marketing, or a related field (preferred)

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond legal requirements
Adoption Reimbursement
Disability Benefits (short and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone

Working at AT&T

A career with AT&T offers big rewards, empowering employees to lead transformation and make a difference through company-sponsored initiatives and employee networks. The company values collaboration, dependability, results-orientation, and clear communication, fostering a dynamic environment where employees can grow and impact millions.

Apply Now