E&I Marketing Adobe Journey Optimizer Product Owner - Hybrid in Minnetonka, MN

About the Role

Key Responsibilities

• Defining and implementing tools and processes that advance digital and traditional marketing capabilities and strategy, interfacing with departments and external vendors to meet objectives using Adobe Journey Optimizer and other Adobe Experience Platform technology.
• Helping to define and understand the data ecosystem through audience creation and implementing that data with Handlebar JS to dynamically drive content in email, SMS, digital advertising, social, and direct mail.
• Working with internal partners (Engineering, Marketing, Product, Legal / Regulatory, Data & Analytics, etc.) and external vendors (Adobe, Litmus) to build and execute effective and innovative member email campaigns.
• Assisting with projects that advance campaign implementation programs (80%) and reviewing/executing complex member campaigns (20%).
• Managing relationships and requirements with internal teams and external vendors to ensure successful campaign delivery using Adobe or other technology.
• Developing tactical plans utilizing data to create targeted marketing messages.
• Demonstrating flexibility, testing, consulting, and problem-solving in ambiguous situations.
• Establishing trust and credibility within cross-functional teams, demonstrating effective interpersonal, influence, collaboration, and listening skills.
• Working independently with minimal supervision, being results-driven, and resolving business problems decisively.

Requirements

• 7+ years of experience in product orientation within marketing, data, or technology fields.
• 7+ years of consumer marketing experience across online and offline channels.
• 4+ years of email HTML and responsive design coding experience.
• 4+ years of Handlebar JS, SQL, AmpScript, and data manipulation in email campaigns.
• 2+ years of experience with Adobe Experience Platform such as Adobe Real-Time CDP, Adobe Journey Optimizer, or Adobe Experience Platform.
• Experience working on broad-scale consumer engagement technology solutions in complex, matrixed organizations.
• Experience creating product strategies considering market forces, KPIs, and operational deliverability.
• Willing and able to travel approximately 10% depending on business needs.
• Reside within commuting distance to Minnetonka, MN.

Nice to Have

• Certifications in Adobe Experience Platform, Adobe Journey Optimizer, and Customer Journey Analytics.
• 2+ years of healthcare experience.
• Experience developing highly targeted, dynamically driven emails based on audience preferences and attributes.
• Experience deploying multi-channel communications through custom actions.
• Experience with Salesforce Marketing Cloud or similar platforms, including data filters and automation.
• Experience with Adobe Assets and Workfront.
• Experience with email and web analytics/reporting tools such as Adobe Analytics.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in relevant fields is required.

Benefits & Perks

• Comprehensive benefits package.
• Incentive and recognition programs.
• Equity stock purchase and 401k contribution.
• Salary range from $110,200 to $188,800 annually based on full-time employment.
• Additional benefits and incentives subject to eligibility.