Ecommerce Brand Director

About the Role

Key Responsibilities

• Build category leadership: Develop and execute the long-term brand strategy that makes Step One Foods the #1 choice in food as medicine. Shape how the market thinks about our category and turn our clinical evidence into compelling brand stories.
• Own DTC growth: Manage the P&L and performance of our direct-to-consumer channel. Build and execute an ecommerce strategy that hits aggressive growth targets while staying profitable.
• Lead brand and ecommerce marketing: Direct our internal team and agencies across brand identity, content, and performance marketing. Oversee strategy across Meta, TikTok, Google Ads, SEO/SEM, and Email/SMS to create a cohesive, high-ROAS marketing system.
• Drive ecommerce excellence: Set the vision for an exceptional customer experience on our Shopify Plus platform. Lead conversion rate optimization, site merchandising, and tech improvements to maximize customer lifetime value.
• Use data to win: Build a culture where decisions are backed by data. Define success metrics and create analytics frameworks to track performance and guide strategy.
• Collaborate across teams: Be the brand's advocate internally, aligning marketing, operations, product development, and finance around our goal of category leadership.

Requirements

• Bachelor's degree in Marketing, Business, or related field (MBA is a plus).
• 5+ years of experience scaling a DTC brand, with a track record of results.
• CPG, health, wellness, or pharma experience strongly preferred.
• Proven leadership: Managed teams, agencies, and cross-functional projects to hit ambitious goals.
• Deep experience with Shopify Plus.
• Track record managing multi-million dollar budgets across performance channels.
• Expert-level knowledge of Google Analytics GA4 and business intelligence tools.
• Strategic thinking around category creation and brand positioning.
• Ability to translate complex science into compelling consumer stories.
• Strong financial skills with P&L experience.
• Excellent communication skills for presenting and defending strategy at the executive level.

Nice to Have

• Experience in health, wellness, or pharma industries.
• Experience with performance marketing on TikTok, Meta, Google Ads, and Email/SMS.
• Experience building and scaling a brand in a high-growth environment.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• MBA is a plus.
• 5+ years of experience in scaling a DTC brand.

Benefits & Perks

• Competitive executive salary plus performance bonus.
• Meaningful equity in a high-growth, mission-driven company.
• Health, dental, and vision insurance.
• 401(k) retirement plan.
• Flexible PTO policy and company holidays.
• Hybrid remote work in Eden Prairie, MN.
• The chance to build a category-defining brand and genuinely improve people's health.