eCommerce Marketing Specialist

Central Garden & Pet

Franklin, TN

Full Time

Mid Level

15 days ago

Job Description

About the Role

Are you ready to play a key role in a high-growth, highly-visibility team? We're looking for a strategic and data-driven eCommerce Marketing Specialist to help manage the performance of our brands across various eCommerce platforms. In this role, you will take ownership of different aspects of the eCommerce product life cycle including managing the roll-out of new products, analyzing category trends and synchronizing efforts across our brand management and sales teams. Currently offering hybrid work hours with optional remote days on Monday and Friday, and on-site work Tuesday through Thursday.

Key Responsibilities

Partner with brand teams to successfully execute tactical responsibilities for new eCommerce products
Lead item setup process, including backend SAP configuration and tracking retailer setups
Manage project timelines, solve problems and proactively identify and recommend solutions for improved assortment
Continuously audit content and make recommendations to brand teams for improving conversion and consumer engagement including titles, bullets, images, enhanced content, and video
Collaborate with the retail media team to plan and execute digital campaigns and promotional strategies
Analyze business trends and create action plans to drive sales growth and gain market share
Use insights to optimize digital shelf assortment and customer journey
Monitor competitor activity and adjust assortment or content as needed
Track and dispute fines with appropriate internal and external stakeholders
Collaborate with sales and operations to investigate and resolve customer short ships, out-of-stocks and pricing errors
Partner with customer service and fulfillment teams to ensure a seamless post-purchase experience

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field
2+ years of experience in marketing, eCommerce or brand management
Strong communicator who can bridge the gap between data and strategy
Entrepreneurial spirit with a growth-driven mindset and curiosity to learn
Ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail
Strong ability to work cross-functionally & transversely across the organization
Demonstrated ability to thrive in a fast paced, rapidly changing environment
Proficiency in Microsoft Excel (VLOOKUP, Pivot Tables, etc.) and other data analysis tools
Experience with market research tools such as Stackline, Numerator, a plus
Strong analytical and problem-solving skills

Nice to Have

Experience with market research tools such as Stackline, Numerator

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field
2+ years of experience in marketing, eCommerce or brand management

Benefits & Perks

Comprehensive Medical, Dental, and Vision Insurance
Free Life and Disability Insurance
Health and Dependent Care Flexible Spending Accounts
401k with 3% company match and annual employer discretionary contribution
Paid vacation, holidays and sick time
Employee Assistance Program
Access to thousands of free online courses
Discounts on cell phones, movie tickets, gym memberships, and more
Education Assistance (both college degrees and professional certifications)
Referral Program with cash bonus
Access to on-demand pay
Paid parental leave

Working at Central Garden & Pet

Central Garden & Pet Company understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. The company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central fosters a passionate, entrepreneurial growth culture with a focus on innovation, quality, and community engagement.

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