eCommerce Product Manager

Nielsen

New York, NY

Full Time

Senior

1 day ago

Job Description

About the Role

Join Nielsen's Performance Marketing team and be at the forefront of fueling global revenue growth! We are focused on solidifying our market leadership and building meaningful connections with our target audience at critical moments throughout their buyer journey. Our work directly contributes to the growth of Nielsen's customer base, lifetime value, and overall business success. We achieve this by developing and implementing a segment-based approach with value-rich messaging across all marketing activities, from initial positioning to strategic execution and ongoing measurement. We succeed through data-informed strategies, innovative thinking, strong creative execution, and a commitment to continuous improvement. We are a strategic partner to our Sales, Product, and Customer Success teams.

Key Responsibilities

Product Catalog Development & Management: Develop and execute the eCommerce product catalog strategy, leveraging market understanding, and customer and product knowledge to create new products such as reports, insights, subscription models, and solutions within the eCommerce environment.
Target Audience Expertise: Develop and maintain a strong understanding of the Nielsen Marketplace target audience, their needs, and purchasing behaviors. Recommend data-driven user experience enhancements.
Product Knowledge: Cultivate and maintain a deep understanding of Nielsen's diverse product offerings, features, and value propositions. Leverage this knowledge to match solutions with the target audience.
eCommerce Deployment: Partner with the Neilsen.com team for the effective deployment and presentation of products within the Nielsen Marketplace eCommerce platform.
Performance Monitoring: Continuously monitor the performance of the product catalog using relevant data and analytics.
Optimization & Iteration: Identify areas for improvement and implement data-driven optimizations to enhance the product catalog's performance, customer value, and conversion rates.

Requirements

Experience in eCommerce, digital marketing, or product management (preferably 5 years).
Strong understanding of eCommerce principles, best practices, and technologies.
Excellent analytical skills with a data-driven approach to decision-making.
Creativity and innovation in developing new product offerings and presentations.
Ability to understand and translate technical product information into compelling online listings.
Experience with web analytics tools (e.g., Google Analytics) and the ability to interpret data to drive improvements.
Strong collaboration and communication skills, with the ability to partner effectively across teams.

Nice to Have

Bachelor's degree in marketing, business, or a related field.
Experience in the media, advertising, and market research industry.
Strong analytical and problem-solving skills.
Capable of managing in chaos, prioritizing, and effectively setting expectations.
Experience with Nielsen products.

Qualifications

Bachelor's degree in marketing, business, or a related field (preferred).
5 years of experience in eCommerce, digital marketing, or product management (preferred).

Benefits & Perks

Comprehensive benefits package including health & wellness plans.
401(k) retirement plan with Nielsen match.
Generous paid time off policy.
Company-provided car for those who qualify.
Discretionary incentive/bonus (if eligible).

Working at Nielsen

Enabling your best to power a better media future. Nielsen values inclusivity, holistic employee rewards, and a commitment to excellence, perseverance, and making an impact together. The company emphasizes continuous improvement, collaboration, and innovation in a dynamic environment.

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