Senior Technical Product Manager, CRM & Personalization

About the Role

Key Responsibilities

• Lead execution of the strategy, vision, and roadmap for the product lifecycle that serves pet parents and associates.
• Define the vision for product(s) driven by data, insights, and research that aligns with PetSmart's overall strategic vision and goals.
• Develop, prioritize, communicate, and provide leadership with a product roadmap that creates best-in-class customer experiences based on understanding of the customer across channels.
• Define all KPIs for success of the products on the roadmap; continuously monitor KPIs post-implementation to validate hypotheses and identify future enhancement opportunities.
• Work closely with Engineering and Business Stakeholders to define tests for upcoming initiatives and areas of opportunity for optimization.
• Manage relationships with stakeholders, gather requirements, discuss prioritization, and communicate product updates through various methods.
• Collaborate with business stakeholders to maintain a backlog of feature requests and a product roadmap.
• Understand technical issues to make decisions around prioritizing new features, reducing technical debt, and improving resiliency.
• Proactively identify innovative solutions to meet business needs.

Requirements

• Bachelor's degree in Math, Science, Computer Science, Business, or equivalent work experience.
• 7+ years of experience in marketing technology or technical product management, focusing on CRM, digital marketing communications (Email, SMS, Push), personalization strategies, and media platforms.
• Deep understanding of media channels, CRM strategies, customer identity resolution, and personalization techniques; retail or similar consumer-focused industry experience preferred.
• Proven experience developing and executing customer identity strategies for personalized customer engagement across owned and paid channels.
• Experience working within Cloud Platforms or similar tools (e.g., GCP, AWS, Snowflake, Data Bricks).
• Experience working within Sales Force Marketing Cloud, Hightouch, or similar tools.
• Expertise in digital advertising, identity resolution, and audience segmentation.
• Ability to translate marketing strategies into clear technical requirements and roadmaps.
• Understanding of Agile/Scrum frameworks and Waterfall methodology.
• Excellent verbal and written communication skills.
• Ability to communicate effectively between business and technical teams.
• Ability to work with and through others to resolve issues.
• Proven ability to work under tight deadlines and deal with ambiguity.

Nice to Have

• Experience with platforms like Salesforce Marketing Cloud, NeuStar, Google Marketing Platform, The Trade Desk, Meta Ads, or similar, especially related to personalized campaign execution and identity-based targeting.
• Familiarity with data privacy laws (GDPR, CCPA).
• Experience with tools like Jira, Confluence, Teams, and Lucid Charts.
• Release management experience.
• Production support experience.

Qualifications

• Bachelor's degree in Math, Science, Computer Science, Business, or equivalent work experience.

Benefits & Perks

• Pet friendly environment, bring your pets to work!
• On-site Dog Park
• "Top Dog" gym with equipment, fitness classes, massage therapists, and personal trainers
• "Sit & Stay" Café serving fresh breakfast and lunch options
• On-site coffee bar
• "Lil' Paws" learning center and onsite paid daycare facility
• Volunteer events with PetSmart Charities
• Learn more about #LifeAtPetSmart at https://www.lifeatpetsmart.com/life-at-petsmart/
• Check out Associate stories and celebrations at https://www.blog.lifeatpetsmart.com/
• Explore PetSmart Benefits at https://benefits.petsmart.com/