Email Marketing Manager (Hybrid)

Belk

Charlotte, NC

Full Time

Senior

5 days ago

Job Description

About the Role

The Email Marketing Manager is responsible for the strategy, planning, and execution of Belk's email marketing program. This includes developing strategic marketing plans to grow omnichannel sales and improve the customer experience within email communications. The role involves managing relationships with email service providers, leading team development, and spearheading personalization and testing initiatives to enhance campaign performance.

Key Responsibilities

Manage the relationship with email service providers (Braze & Movable Ink) and be an expert on their functional capabilities, including advanced elements like liquid code and dynamic content deployment.
Lead and motivate direct reports, providing necessary training and development for team members.
Advance 1:1 personalization, dynamic content, and multivariate testing throughout the email program with a results-driven and customer experience mindset.
Establish email marketing direction for agency and internal teams, including campaign objectives, messaging, and concepts.
Create and develop targeted, triggered, and transactional email campaigns delivering tailored messages to highly segmented audiences.
Explore additional ways to serve customers by developing new campaign types.

Requirements

4-6 years of experience in email marketing or digital marketing program development.
4-6 years of experience utilizing top-tier email marketing platforms, preferably for a retailer or agency working on behalf of retailers.
Team leadership experience.
Working knowledge of Liquid, HTML, and AMPscript (preferred).
Intermediate to advanced Excel skills.
Strong analytical skills with tools like Adobe Analytics and Google Analytics.
Hands-on experience with Braze, Movable Ink, and/or similar platforms.
Ability to offer strategic marketing solutions based on data analysis.
Leadership skills and ability to communicate across teams and to leadership.

Nice to Have

Experience working with email clients on behalf of an agency.

Qualifications

Bachelor's Degree

Working at Belk

Belk is committed to making the online application experience accessible to individuals with disabilities and is an equal-opportunity employer dedicated to providing a workplace free from harassment or discrimination. The company emphasizes inclusivity and accessibility in its workplace culture.

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