Email Marketing Manager (Hybrid)

Belk

Charlotte, NC

Full Time

Senior

4 days ago

Job Description

About the Role

The Email Marketing Manager is responsible for the strategy, planning, and execution of Belk's email marketing program. This includes developing strategic marketing plans to grow omnichannel sales and improve the customer experience within our email communications. Success will be measured by return on investment metrics and overall execution of the strategic roadmap. This role reports to the Director, Owned Media and collaborates with cross-functional teams including Ecommerce, Merchandising, Creative, Analytics, as well as external partners and agencies.

Key Responsibilities

Manages the relationship with our email service provider (Braze & Movable Ink) and is an expert on the functional capabilities of the email platforms, including advanced elements such as liquid code, Movable Ink, and Braze dynamic content deployment.
Proficient with Adobe Analytics and campaign reporting as well as the analytics capabilities within Braze.
Responsible for leading and motivating direct reports, providing necessary training, and developing team members.
Spearheads the advancement of 1:1 personalization, dynamic content, and multivariate testing throughout the email program with a results-driven and customer experience mindset.
Serves as subject matter expert on email best practices and industry trends affecting digital marketing.
Establishes email marketing direction for agency and internal teams, including campaign objectives, messaging, and concepts.
Creates and develops targeted, triggered, and transactional email campaigns, delivering tailored marketing messages to highly segmented audiences.
Explores additional ways to serve the customer by developing new campaign types.

Requirements

Bachelor's Degree.
4-6 years experience in email marketing or digital marketing program development.
4-6 years experience utilizing top-tier email marketing platforms, preferably for a retailer or agency working on behalf of retailers.
Team leadership experience.
Hands-on experience with Braze, Movable Ink, and/or similar platform.
Strong analytical skills (Adobe Analytics, Google Analytics).
Ability to offer strategic marketing solutions in response to data analysis.
Ability to communicate across teams and upward to leadership.

Nice to Have

Working knowledge of Liquid, HTML, and AMPscript.
Intermediate to Advanced Excel skills.

Qualifications

Bachelor's Degree.

Working at Belk

We are committed to making the online application experience accessible to individuals with disabilities and continuously improve in accordance with the Americans with Disabilities Act and Web Content Accessibility Guidelines. Belk is an equal-opportunity employer dedicated to providing a workplace free from harassment or discrimination, making employment decisions without regard to race, color, age, sex, gender identity, sexual orientation, religion, marital status, pregnancy, national origin, citizenship, disability, genetic information, military/veteran status, or any other legally protected basis.

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