Email Marketing Performance Analyst

Itac Sa/Ag

Birmingham, AL

Full Time

Senior

85k-110k

4 days ago

Job Description

About the Role

Our client is seeking a hands-on Email Marketing Performance Analyst to own the performance, deliverability, and continual improvement of email programs across multiple automotive brands. This role offers an opportunity to blend marketing creativity with technical expertise, directly shaping customer engagement with high-impact campaigns. The position is based onsite in Birmingham, AL, and involves working on high-volume, multi-brand campaigns with visibility from senior leadership.

Key Responsibilities

Monitor and improve inbox placement, sender reputation, and authentication protocols.
Ensure compliance with CAN-SPAM, GDPR, CASL, and other regulations.
Execute and optimize high-volume campaigns across leading ESPs.
Run A/B tests to maximize engagement and conversions.
Lead list acquisition, segmentation, and hygiene strategies.
Analyze KPIs and provide actionable insights to stakeholders.
Troubleshoot technical issues with rendering, DNS, and domain setup.

Requirements

5-8+ years of similar experience.
Hands-on experience with major ESPs/CRMs (SendGrid, Mailchimp, Salesforce Marketing Cloud, Iterable).
Proficiency with deliverability monitoring tools (Postmark, 250ok, Inbox Monster, or similar).
Knowledge of HTML/CSS for email and basic SQL or query building.
Experience improving inbox placement and engagement metrics.
Ability to clearly communicate technical insights to non-technical audiences.

Nice to Have

Experience with email deliverability and technical troubleshooting.
Knowledge of email authentication protocols and compliance standards.

Qualifications

Educational background is not explicitly specified, but extensive experience is required.

Benefits & Perks

Chance to build and own a brand-new role with visibility from senior leadership.
Opportunity to work on high-volume, multi-brand campaigns with national reach.
Room for professional growth and the ability to carve out your own niche.
Compensation between $85,000 - $110,000 per year.

Working at Itac Sa/Ag

The role offers visibility from senior leadership, a focus on high-impact campaigns, and opportunities for professional growth within a collaborative environment.

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