Email Marketing Specialist

Cady

Alpharetta, GA

Full Time

Mid Level

4 days ago

Job Description

About the Role

CADY exists to inspire and unleash human potential. Started in 1999, we have become the fastest growing photography company in the U.S., with an average 20% growth each year. Through photography, classroom solutions, school branding, and more, we deliver an experience unlike anything in our industry. We are an innovative company competing to outdo ourselves, year after year. As the nation's premier school photography company, we engage with students, schools, and our team members to make them feel accepted and empowered. CADY's mission is to go beyond a portrait and to provide a premier experience for the extraordinary- because each of our guests, school partners, and team members are utterly extraordinary.

Key Responsibilities

Build, edit, and update email templates within Salesforce Marketing Cloud.
Code dynamic, personalized emails in HTML.
Developing and maintaining reusable templates and blocks.
Build targeting segmentation with data queries.
Testing, debugging, and proofing with stakeholders.
Deployment and scheduling of email campaigns.
Maintain workflow and manage expectations to ensure consistent and timely delivery of campaigns.
Monitor technical issues relating to email delivery and marketing automation and escalate as necessary.
Work closely with the brand manager to ensure email content and designs are aligned with the overall brand and campaign goals while focusing on technical execution.
Provide reporting on email campaigns.
Continuously build upon previous success to learn and drive additional revenue (including A/B testing, personalization, etc.).
Maintain the email send calendar and meet deadlines for target launch dates.
Perform other duties as assigned.

Requirements

Minimum of 3 years in email and digital operations with hands-on production experience including html development, automated customer journeys, A/B testing and audience queries.
Expertise in email best practices, such as design and coding for mobile vs. desktop, dark mode, and accessibility.
Experience with email marketing platforms (e.g., SalesForce, Iterable, Braze) is a plus.
Proven analytical skills.
Strong written and verbal communication skills.
Solid problem-solving skills as well as analytical and qualitative abilities.
Ability to work under pressure and meet constantly changing timelines.
Highly organized with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
Basic copywriting skills and an eye for detail.
A positive, proactive attitude with the ability to work independently and as part of a team.
Willing to ask questions and be naturally curious both in your role and also for your own professional development.