Email Marketing Specialist

Clarks Shoes

Needham, MA

Full Time

Mid Level

5 days ago

Job Description

About the Role

The Clarks Americas Performance Marketing team is seeking an Email Marketing Specialist to support ongoing email and text message marketing initiatives. The role involves supporting a fast-growing commercial team with exposure to senior duties and ownership, planning and executing email and SMS campaigns for Clarks.com (US and Canada) and retail stores. The specialist will incorporate best practices in digital marketing to achieve campaign goals, including seasonal planning, creative direction, stakeholder collaboration, and campaign execution within platforms like Klaviyo and Attentive SMS.

Key Responsibilities

Report on and monitor email message metrics including open rates, click rates, sessions, inbox placement, and deliverability, and present results weekly to senior leadership.
Develop emails and text messages to support customer lifecycle marketing campaigns with continuous optimization.
Support planning and strategy for increased email and SMS volume during high seasonality periods such as holidays and sales.
Plan and execute 8-15 email and 2-3 text message campaigns weekly across marketing and automated channels for Clarks US and Clarks Canada, highlighting brand stories and seasonal priorities.
Own the Clarks Canada email program calendar and manage email language translations for French Canadian versions.
Create designer work orders and conduct creative brief sessions to convey creative direction and ensure appropriate consumer-facing assets.
Collaborate with brand marketing, eCommerce, website merchandising, and creative teams to develop engaging content for email campaigns.
Set up, test, and deploy all email and SMS campaigns, including dynamic content and segmentation.

Requirements

Experience executing email and text message marketing campaigns, preferably in the retail sector.
Demonstrated ability to measure performance of email and SMS campaigns.
Understanding of customer journey and online shopping behaviors.
Strong presentation skills for effectively communicating digital concepts.
2-3 years of email marketing experience.
Knowledge of marketing and branding principles.
Experience with third-party email service providers and SMS tools.
Competent in Microsoft Office Suite, including Word, Excel, and PowerPoint.
Ability to learn technical systems and in-house tools quickly.
Experience with Salesforce Marketing Cloud and Attentive is a plus.
Exposure to consumer data and database analytics is a plus.
Knowledge of French Canadian language is a plus.