Erborian Social Media and PR Intern (Fall 2025)

L'Occitane

New York, NY

Internship

Intern

40k-40k

4 days ago

Job Description

About the Role

Erborian is an innovative Korean skincare brand under the L'Occitane umbrella. Founded in 2007 by Katalin Berenyi and Hojung Lee to bring the timeless Korean skincare secrets to westernized women, and has since taken off in the glowing spotlight of K beauty here in the USA. Key initiatives include supporting our partners, Amazon, Ulta and more, building content for our own website, and work on different projects to drive awareness and grow the brand. The Erborian Social Media and PR Intern works as a key part of the small marketing team, responsible for projects across social media, competitor analysis, and public relations. The role requires a self-starter, analytical mindset, and a passion for beauty and branding.

Key Responsibilities

Identify key influencers to work with and create influencer collaborations
Create and execute mailers for public relations campaigns
Analyze performance of social media posts, paid influencer activity, and mailers
Monitor press hits and activity, relay updates to the team
Assist with day-to-day communication with PR agency and brand community
Create content for owned social channels focusing on TikTok
Support calendar ideation, development, and management
Support Social Manager with community management
Track organic mentions on social media
Organize brand assets and identify strong user-generated content (UGC)
Own closet stock and order management as needed
Update assortment files as needed
Send mailers

Requirements

Working towards a Bachelor's or Master's degree
Previous internship experience
Analytic thinker capable of mastering spreadsheets in Excel
Organized and detail-oriented
Passionate and up-to-date with trends
Team player willing to take on new initiatives
Video editing skills and proficiency in Adobe Suite (Photoshop, PRO, and InDesign)
Must be able to work in normal office conditions
Available to work 15 hours per week

Nice to Have

Experience with social media trends and content creation
Experience with influencer marketing and public relations
Experience with social media management tools

Qualifications

Enrolled in a Bachelor's or Master's program

Benefits & Perks

Competitive compensation at $19/hour
School credits offered
A warm, open, fun and friendly working environment
Generous L'OCCITANE and ERBORIAN employee discount

Working at L'Occitane

L'OCCITANE North America values a culture of inclusion and diversity within its workforce. The company is committed to maintaining a workplace free from discrimination and fostering a welcoming environment for all employees.

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