Executive Creative Director

About the Role

Key Responsibilities

• Develop a creative vision for how the Tillamook brand behaves, both visually and tonally, translating the brand strategy into a cohesive creative strategy.
• Evangelize, shepherd, and drive the Tillamook creative vision across the organization and externally.
• Lead the internal Brand Design team, including designers, project managers, and producers, and manage external freelancers and agencies as needed.
• Oversee creative workstreams from strategy, brief, concept, design development, to final execution, including corporate branding, packaging, marketing executions, shopper marketing, direct commerce, workplace branding, B2C elements, events, and loyalty programs.
• Collaborate cross-functionally with departments and leaders to build consensus and trust in the creative vision.
• Partner with marketing and direct commerce leadership to create compelling creative work that drives results.
• Build and manage a strong, inclusive in-house design team, fostering a culture of creativity and innovation.
• Develop the creative strategy based on brand insights and market shifts, establishing key differentiators.
• Establish processes and guidance such as brand books and style guides to ensure consistent brand reflection across all creative outputs.
• Create briefs and provide clear direction for internal/external designers and agencies.
• Stay current on industry trends through research and networking, leading creative conversations internally and externally.

Requirements

• Bachelor's degree in graphic design or equivalent.
• 12+ years of brand development experience at an agency or in-house environment.
• 8+ years of management experience leading creative teams.
• Proven ability to develop a vision for the design function and turn it into an implementation plan.
• Ability to collaborate cross-functionally and build trust with stakeholders.
• Strong communication skills to effectively engage internal and external partners.
• Deep understanding of developing a visual language across multiple touchpoints and mediums, especially digital spaces.
• Knowledge of current consumer trends, design, communications, and photography relevant to the food industry and grocery sector.
• Ability to influence brand shifts due to marketplace or competitive changes.
• Strong creative vision with the ability to provide clear direction.
• Leadership skills to mentor and motivate teams and influence cross-functional collaboration.
• Experience in creating policies and procedures impacting broader organizational practices.

Nice to Have

• Experience in developing and implementing organizational design structures for creative functions.
• Experience working with senior leadership to align creative strategies with business objectives.

Qualifications

• Educational background with a Bachelor's degree in graphic design or equivalent.
• Extensive experience in brand development and management, totaling at least 12 years, including management experience.

Benefits & Perks

• Outstanding benefits and reward programs (details available on the careers page).
• A culture of inclusion where diverse perspectives are valued and contribute to success.