Executive Director, Head of HA Franchise

About the Role

Key Responsibilities

• Establish the Marketing team goals, tactical plans, market research / analytics plans, program effectiveness and campaign ROI to drive constant improvement and revenue attainment for the Evolus HA product line.
• Oversee development and execution of cohesive marketing plans that drive revenue, including professional and consumer loyalty programs, sales promotions, new account acquisition strategies, product branding, creative, co-branded marketing/DTC campaigns, social and digital media.
• Lead a cross functional team to flawlessly execute the Evolysse commercialization plan.
• Develop clear, differentiated positioning that can be easily communicated through all touchpoints (sales talk tracks, marketing materials, etc.); additionally, as new papers are published, distill down insights and update positioning.
• Establish and refine revenue projections based on multiple scenarios / timelines.
• Define and lead the Evolysse launch strategy in the United States.
• Translate insights from market research and sales trends into actionable strategies and promotions.
• Create a strong partnership with the medical, legal, and regulatory review team to optimize and streamline processes and act as the content owner for branded items.
• Lead competitive strategies to protect and grow existing customer base.
• Maintain leadership within industry with customers, associations, and other stakeholders.

Requirements

• Bachelor's degree required.
• A proven leader able to coach, grow and engage marketing teams.
• 15+ years of marketing experience with a minimum of 7 years' leading marketing teams.
• Extensive upstream and downstream marketing experience.
• Experience launching new products.
• Energized by building, innovating, and executing what's next.
• A creative thinker with a disciplined approach to execution.
• Organized and able to multitask to effectively manage competing priorities.
• A highly effective communicator and influencer.
• Flexibility & ability to successfully navigate ambiguity and succeed in a rapidly changing, fast-paced, deadline-driven environment with multiple priorities.

Nice to Have

• MBA a plus.

Qualifications

• Bachelor's degree.
• 15+ years of marketing experience.
• Minimum of 7 years' experience leading marketing teams.

Benefits & Perks

• Annual bonus compensation plan, terms and conditions apply.
• Competitive suite of medical, dental and vision benefits.
• Employer covered life insurance and short-term disability.
• 401k match.
• Potential eligibility for new hire equity and long-term incentives in the form of RSUs, stock options, and/or discretionary bonuses.
• Mental health and wellbeing resources.
• Flexible paid time off program and paid time off accrual plan.
• Holiday soft closure between Christmas and New Year's holidays.
• Catered team meals, fully stocked kitchen with beverages.
• Inclusive culture promoting respect, collaboration, and team building.