Executive Director of B2B Marketing

First Cash

Coppell, TX

Full Time

Executive

16 days ago

Job Description

About the Role

The Executive Director of B2B Marketing at FirstCash, Inc is a strategic and results-driven leadership role responsible for overseeing the company's B2B marketing initiatives across the full funnel. This role involves driving demand generation, optimizing the merchant journey, and collaborating closely with Sales, Operations, and Data Science to deliver measurable business growth. The position requires leading a high-performing marketing team and developing strategies to support merchant acquisition, retention, and loyalty within a company that operates pawn stores and provides payment solutions across the U.S. and Latin America.

Key Responsibilities

Own the B2B marketing funnel from awareness to retention.
Create a library of sales enablement assets to support the Sales team.
Establish and achieve business goals for B2B growth and performance.
Lead a high-performing B2B marketing team, fostering innovation and accountability.
Develop and lead demand generation strategies and account-based experience (ABX) programs.
Align closely with Sales to ensure lead quality, pipeline growth, and conversion.
Utilize tools like ZoomInfo to support targeted outreach and segmentation.
Build and execute strategic marketing plans to drive merchant acquisition, retention, and loyalty.
Conduct multi-variant testing to optimize marketing efforts and investments.
Map the merchant journey and identify opportunities for improvement.
Collect and analyze merchant CX data and feedback to enhance the merchant experience.
Collaborate with cross-functional teams to improve customer touchpoints.
Build and execute plans to promote merchant referrals, retention, reactivation, and loyalty.
Manage B2B partnerships and trade publication strategy.
Oversee tradeshow planning and execution to support brand visibility and lead generation.
Work with Data Science to pinpoint opportunities for funnel optimization.
Oversee project management to ensure timely and effective execution of initiatives.

Requirements

6+ years of experience in B2B marketing, with at least 5 years in a leadership role.
Proven success in demand generation, ABX, and full-funnel marketing strategies.
Strong analytical skills and experience with marketing analytics platforms.
Excellent collaboration skills across Sales, Operations, IT, and Data teams.
Experience with marketing automation tools, CRM systems, and data platforms like ZoomInfo.
Exceptional communication, leadership, and project management abilities.

Nice to Have

Experience in B2B acquisition and retention strategies.
Familiarity with CX methodologies and customer journey mapping.
Background in trade marketing and tradeshow management.
Strong understanding of B2B partnerships and ecosystem development.

Qualifications

Educational background is not explicitly specified.

Benefits & Perks

Not explicitly specified in the description.

Working at First Cash

FirstCash Holdings, Inc values integrity, customer service, and growth. The company is committed to excellence, innovation, and financial inclusion, fostering a diverse and inclusive work environment across its operations in the U.S. and Latin America.

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