Executive Director, Rare Disease Marketing

Acadia Pharmaceuticals

Princeton, NJ

Full Time

Executive

268k-336k

19 days ago

Job Description

About the Role

The Executive Director, Rare Disease Marketing at ACADIA Pharmaceuticals will be a key commercial leader responsible for driving the successful U.S. launch of a potential new therapy for a rare neurodevelopmental disorder. The role involves shaping the broader strategy for Acadia's rare disease franchise, leading innovative HCP marketing strategies, and collaborating cross-functionally to build brand positioning, disease awareness, and core messaging. The position also supports global expansion efforts and future pipeline opportunities, making a meaningful impact in the lives of patients and families affected by rare neurological disorders.

Key Responsibilities

Assess US market landscape and market insights to refine and implement best-in-class go-to-market launch plan, re-assessing as needed to drive results
Lead the development of US HCP marketing strategy and launch plans in collaboration with cross-functional teams including Sales, Medical Affairs, Market Access, and others
Develop brand positioning, disease state awareness campaigns, and education narratives
Create HCP focused strategies and execute campaigns to drive disease awareness and earlier diagnosis
Oversee development of core messaging, campaign development, and digital ecosystem strategies
Manage HCP pre-launch, launch, and post-launch tactical execution, including congress planning and KOL engagement
Manage relationships with advertising agencies and vendors, ensuring deliverables are met
Collaborate with MLR team for approval of marketing strategies and tactics
Define, track, and report on key metrics for strategies and campaigns
Support global market expansion efforts in Rett syndrome and pipeline therapies such as Prader-Willi syndrome

Requirements

Bachelor's degree in marketing, healthcare, business administration, or related field; master's degree preferred
Minimum of 15 years of progressively responsible experience within the pharmaceutical or biotech industry
At least 5 years of marketing experience including launch experience
Strong scientific/medical aptitude and ability to communicate complex concepts simply
Strategic mindset and business acumen
Excellent communication, presentation, and storytelling skills
Demonstrated ability to drive results as a cross-functional leader
Ability to travel as required

Nice to Have

Preferred qualifications in rare neurological disorders (pediatric or adult onset)

Qualifications

Bachelor's degree in marketing, healthcare, business administration, or related field
Master's degree preferred
At least 15 years of industry experience
At least 5 years of marketing and launch experience

Benefits & Perks

Competitive base salary, discretionary bonus, and equity awards
Medical, dental, and vision insurance
Employer-paid life, disability, and travel insurance
401(k) plan with company match
Employee Stock Purchase Plan with a 2-year purchase price lock-in
Paid vacation, holidays, and sick time
Paid parental leave
Tuition reimbursement

Working at Acadia Pharmaceuticals

ACADIA Pharmaceuticals is committed to building a diverse, equitable, inclusive, and innovative company. They encourage applications from candidates with non-traditional backgrounds and emphasize equal employment opportunities regardless of race, gender, age, disability, or other protected characteristics. The company values ethics, responsibility, and a collaborative approach to making a meaningful impact in the lives of patients with rare neurological disorders.

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