Executive Director, Social Media

About the Role

Key Responsibilities

• Establishes, implements and manages a social media strategy for the university's primary social channels that aligns with the university's mission, goals and strategic plan, elevates its visibility and reputation, attracts and retains diverse student populations.
• Develops quantifiable goals for social media channels and conducts ongoing evaluation and analysis to drive optimal outcomes.
• Develops, implements and manages a comprehensive social media strategy for the Chancellor, engaging audiences authentically and analyzing performance to drive growth and engagement.
• Directs social media listening, monitoring and engagement, playing a lead role in reputation and issues management.
• Leads campus-wide collaborations by being regularly present on campus to identify and share social content, strengthen relationships with faculty and staff, and promote unified campus messages.
• Provides hands-on support to faculty and staff on social media opportunities and challenges.
• Establishes and provides guidance on social media policy and best practices for internal and external audiences.
• Collaborates with the University Relations MarCom team to develop strategy, identify projects, and plan content.
• Leads, coaches, and mentors a team of social media specialists to foster an innovative work culture.
• Coordinates with the news content team to enhance storytelling on social channels and university web pages.
• Develops a mobile-first video content strategy leveraging multimedia production resources.
• Coordinates with stakeholders to establish a social media content calendar and manages project workflows.
• Serves as the first point of contact for social media communications and works onsite during critical situations to ensure timely emergency notifications.

Requirements

• Bachelor's degree in Journalism, Public Relations, Communication or a related field.
• 7 years of related experience in communications, journalism, public relations or a related field, including social media content creation.
• Experience with social media management software (e.g., Sprout).
• Knowledge of strategies and tactics employed by critics and advocates on social media.
• Experience in social media-related reputation management.
• Skills in writing, video, photography, and multimedia news editing.
• Experience working with content management systems.
• Ability to exercise judgment and discretion.
• Exceptional communication, presentation and interpersonal skills.
• Ability to work quickly under pressure and manage time effectively.
• Strong collaborative work ethic with a multi-disciplinary team.
• Understanding of cohesive brand storytelling on social channels.
• Ability to work outside normal business hours, including nights, weekends, and holidays.

Nice to Have

• Infographic skills.

Qualifications

• Bachelor's degree in relevant field.
• Seven years of related professional experience.

Benefits & Perks

• Work schedule Monday - Friday 8:30 a.m. to 5 p.m. with some nights and weekends as needed.
• Salary Level 31, exempt position.