Executive Director, Surgical Marketing

About the Role

Key Responsibilities

• Develop, lead and bring to life a brand strategy by working with both internal and external stakeholders
• Create and develop Advisory Board execution to support the Surgical Business
• Partner with Pharma Team for KOL, Customer and Shared Business Initiatives
• Work closely with Tradeshow and Conference Teams to provide branding and optimal customer engagements
• Seek and partner with high performing ad agencies to deliver projects under budget
• Lead and develop upstream and downstream marketing activities for both HCP and Consumers
• Lead cross-functional launch teams including Medical, R&D, Sales, Trade, Finance, Operations, PR, and Market Research
• Build strong relationships and engage with HCPs to gain insights
• Work closely with sales/field management to ensure seamless launches
• Collaborate with R&D to develop a pipeline
• Plan, execute, and measure brand initiatives
• Prepare and deliver marketing presentations for executive leadership and stakeholders
• Support the development of annual operating plans, sales targets, and revenue/expense forecasts
• Manage budgets effectively
• Build and mentor team to produce results

Requirements

• Bachelor's degree in Marketing or related field; MBA/Master's preferred
• Marketing experience required, preferably 10+ years
• Experience in eye care marketing is a strong plus
• Surgical experience is preferred
• Ability to drive strategy across broad marketing mix including digital, social media, and print initiatives
• Experience managing or leading within a complex matrix organization
• Ability to work in a cross-functional team-based culture
• Proven skills in HCP and DTC brand marketing, market and competitive analysis, marketing program development, project planning and management, and managing financial information
• Domestic travel required, approximately 20% overnight travel

Nice to Have

• Experience in the eye care industry
• Experience with digital and social media marketing
• Experience in managing large, complex projects

Qualifications

• Bachelor's degree in Marketing or related field
• MBA/Master's degree preferred
• 10+ years of marketing experience
• Experience in eye care and surgical marketing preferred

Benefits & Perks

• Medical, Dental, and Vision Coverage
• Flexible Spending Account (FSA)
• Life Insurance
• 401(k) Savings Plan
• Employee Stock Purchase Plan
• Employee Assistance Plan (EAP)
• Parental Leave Program
• Free Bausch + Lomb Contact Lenses
• Group Legal Services
• Education Assistance Program