Executive, Portfolio and Integrated Marketing

About the Role

Key Responsibilities

• Lead the development of the overall portfolio and integrated marketing strategy across modalities, services, and digital solutions, ensuring cohesive positioning and messaging.
• Define and execute digital marketing strategies to maximize reach, engagement, and lead generation.
• Partner with senior leadership to align marketing priorities with business objectives, shaping the global portfolio marketing agenda.
• Act as the integrator of narratives, translating complex clinical and technical concepts into clear, differentiated, and compelling customer stories.
• Build experiences (digital and in-person) that elevate customer engagement, brand perception, and preference.
• Drive content strategy and oversee the development of thought leadership assets, customer case studies, videos, and digital-first storytelling formats.
• Own the digital marketing ecosystem, establish and track KPIs across campaigns, channels, and platforms, using data and insights to optimize performance and ensure measurable ROI.
• Leverage marketing automation and analytics platforms to deliver personalized experiences at scale and improve lead nurturing effectiveness.
• Ensure consistent messaging and positioning across all customer touchpoints, from awareness through conversion.
• Drive demand generation and lead nurturing strategies in collaboration with sales and product marketing teams.
• Champion customer-centric marketing approaches that deliver engaging, personalized, and interactive experiences.
• Drive adoption of marketing best practices, toolkits, and playbooks across the Imaging portfolio.
• Partner with sales, product, creative, communications, and regional marketing teams to ensure alignment of messaging and execution.
• Act as a bridge between global and regional teams, enabling campaign adaptation and execution at the local level.
• Coordinate with analytics and commercial teams to measure marketing effectiveness, track funnel performance, and inform future strategies.

Requirements

• 10+ years of experience in healthcare marketing, with depth in digital, analytics, and experience design.
• Proven track record of leading cross-functional initiatives that connect technical, clinical, and commercial domains.
• Strong portfolio marketing experience: able to unify multiple offerings into a single, compelling enterprise story.
• Exceptional storytelling skills: clear, empathetic, and adaptable across diverse audiences.
• Strategic and analytical: able to craft strategy while staying grounded in data and measurable outcomes.
• Bachelor's degree in marketing, Business, Healthcare, or related field; MBA or advanced degree preferred.

Nice to Have

• Experience in digital ecosystem management and marketing automation platforms.
• Experience working with healthcare or medical device industries.
• Leadership skills in managing cross-functional teams and global initiatives.

Qualifications

• Bachelor's degree in marketing, Business, Healthcare, or related field.
• MBA or advanced degree preferred.
• 10+ years of healthcare marketing experience.

Benefits & Perks

• Competitive salary range of $200,000 - $300,000 annually.
• Health insurance, dental insurance, vision insurance.
• 401(k) plan with employee and company contribution opportunities.
• Tuition reimbursement, paid time off, life, disability, and accident insurance.
• Professional development and challenging career opportunities.
• Great work environment.