Executive Vice President, Global Marketing

About the Role

Key Responsibilities

• Serve as the global marketing leader, defining and executing a bold marketing vision that fuels growth, expands market presence, and builds brand equity.
• Act as a strategic partner to the CEO, CPO, CRO, and regional leaders to define global GTM strategies, commercial enablement plans, and pricing frameworks.
• Develop and implement a globally integrated marketing strategy, ensuring consistency while enabling local market effectiveness.
• Lead and inspire a cross-functional, multi-level global marketing team across functions such as Corporate Communications & Brand Marketing, Field & Sales Marketing, Product Marketing & GTM, Content & Thought Leadership, and Creative Design.
• Oversee global PR, analyst relations, brand reputation, executive visibility, and sponsorship strategy.
• Drive regional growth via pipeline marketing, ABM strategies, client engagement, and go-to-market enablement.
• Lead product positioning, messaging, and commercial readiness, ensuring alignment across Sales and Product teams.
• Define and execute a platform-wide narrative to amplify Teads' market leadership and differentiation.
• Own global GTM strategy for new product launches, international expansions, and post-M&A brand integration.
• Support acquisition, retention, upsell, and market penetration efforts to connect marketing to revenue.
• Develop and oversee marketing performance metrics, KPIs, dashboards, and reporting tools to measure effectiveness and ROI.
• Represent Teads at industry events, in media, and with clients and partners to enhance executive visibility.
• Foster a high-performance, data-driven culture with scalable systems and best practices.

Requirements

• 12+ years of senior marketing experience, including 6+ years in executive leadership roles within digital media, adtech, or B2B SaaS sectors.
• Proven success leading large-scale, global, multidisciplinary marketing teams and organizations.
• Expertise in product marketing management, brand building, sales enablement, and commercial strategy.
• Deep understanding of product innovation, go-to-market execution, and revenue generation.
• Strong financial acumen with experience managing marketing budgets aligned to business outcomes.
• Exceptional communication and stakeholder management skills.
• Experience navigating complex global organizations, especially during transformation, integration, or rapid growth phases.
• Bonus: Experience supporting Investor Relations (IR) materials.
• Bonus: Prior experience working in a public company environment.

Nice to Have

• Experience preparing or supporting Investor Relations (IR) materials.
• Prior experience working in a public company environment.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Competitive salary ranging from USD $320,000 to $380,000 annually including on-target earnings.
• Potential eligibility for additional benefits and perks as part of Teads' total rewards package.