Experience Design Lead, Brand Marketing

About the Role

Key Responsibilities

• Lead UX design and brand experience initiatives from within the Marketing org, partnering with cross-functional stakeholders.
• Synthesize complex business goals into clear, actionable design strategies that result in refined user experiences and interfaces.
• Drive customer journey mapping and experience strategy across acquisition, engagement, and retention touchpoints for WSJ, WSJ+, and Dow Jones brands.
• Collaborate and align with Subscription Strategy and Acquisition teams to translate business goals into UX objectives and audience-centric experiences, and define design briefs.
• Understand and define project architecture from vision to execution, draft project roadmaps to build coalition and guide progress.
• Deliver hands-on design: wireframes, user flows, UI, and visual assets-ensuring brand consistency and design excellence.
• Oversee the brand experience across touchpoints - connecting the dots, identifying gaps, and implementing cross functional design solutions.
• Guide and design UI to meet standards for brand consistency and visual design excellence.
• Advocate for design-forward marketing UX foundations, improve design and user experience for existing websites and platforms, and innovate new solutions and UI patterns following best practices.
• Refine existing customer journeys with a strategic, content-focused, design-forward, audience-first approach.
• Ensure brand consistency, design and typographic excellence across all marketing efforts and customer journeys.
• Guide and mentor a team of 2-3 designers, providing leadership across UX, UI design, and process maturity.
• Review and provide directional feedback for the design and partner teams' work, ensuring quality standards and adherence to project and business objectives.
• Manage designers and other resources to deliver projects on tight deadlines.
• Educate stakeholders and colleagues to build understanding of UX best practices.
• Share knowledge and inspire the team with knowledge of design and UX trends, and deep interest in the design landscape.

Requirements

• 10+ years of experience in UX and brand design and 4+ years in a lead or management role, directing cross functional teams on complex projects from concept through execution.
• Strong process orientation and systems thinking-able to balance long-term brand vision with near-term tactical execution.
• A passion for mentoring and developing design talent, especially in upskilling visual designers into well-rounded UI designers with strong UX foundations.
• Strong understanding of how brand, UX, and marketing intersect to shape customer experience.
• Proven ability to lead both strategic planning and design conversations and execute UX/UI design hands-on.
• Portfolio demonstrating end-to-end design ability across brand-led initiatives with a focus on customer journey.
• Command of UX principles, content strategy and hierarchy, and strategic thinking.
• Hands-on experience with visual identity, wireframes, user flows, and prototyping.
• Experience maintaining or evolving design systems and brand standards.
• Refined visual and typographic sensibility with a dedication to craft, UI, and design excellence.
• Strong organizational and project management skills across concurrent initiatives in a matrixed environment.
• Excellent communication and stakeholder management across marketing, brand, UX, and product teams - with the ability to effectively present to and influence stakeholders.
• Proficiency in design tools like Figma and Adobe Creative Suite.
• BA/BS in Design, UX, HCI, or related field preferred.

Nice to Have

• Experience with evolving or maintaining design systems and brand standards.
• Deep interest in the design landscape and UX trends.

Benefits & Perks

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program