Facebook Brand Marketing Manager

Job Description

About the Role

Meta is looking for a Brand Marketer with experience re-energizing established brands at scale. In this role, you will be a part of Facebook Brand Marketing efforts to restage the Facebook brand, recruit and engage a new generation of users - from crafting the strategy to executing marketing initiatives and full-funnel campaigns that drive business growth, user value and brand relevance. This is a highly cross-functional role that requires strategic, organization and communication skills, and the capacity to manage various teams and stakeholders effectively.

Key Responsibilities

Develop brand marketing initiatives: Lead the development of campaigns and go-to-market strategy for our brand campaigns and tentpole moments that meet our short and long term business goals.
Inform our overall global brand strategy based on in-depth understanding of users, product, business landscape in key markets.
Work with cross-functional teams including Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media Investment, Creative X, Media and Advertising Agencies, Growth Marketing and Product Management to enable informed business decisions and deliver marketing initiatives.
Support the team through effective communication, proactive problem-solving, and information distribution.
Work with a growing team of Brand Strategists, Integrated Marketers, Social & Communications teams to deliver on business priorities.
Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership.
Define, implement, manage, and refine organizational operations, rhythms of business, and ways of working.
Develop efficient and effective processes to manage Meta Marketing's critical work streams and priority launches.
Build and manage workback schedules and hold members of the full cross-functional team accountable to deliver on time.
Establish a communication structure to report out updates, progress, and project status to stakeholders.
Support the implementation of annual planning processes.

Requirements

7+ years of experience in brand marketing for consumer tech brands of global scale.
Work experience in technology, including understanding of technical audiences, products and technologies.
Experience working in cross-functional teams, collaborating with creative, research, analytics and digital marketing channel teams.
Experience with creative production, managing external agencies or internal creative teams to build best in class campaign work.
Content and digital marketing experience.
In-depth experience in landing successful product value propositions with clear brand point of view.
Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning.
Experience working with media and creative agencies, connecting brand & business agendas to develop breakthrough ideas for brand marketing.
Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes.
Experience bringing a tech product's brand positioning into product design & GTM.

Qualifications

Formal educational qualifications are not explicitly listed, but extensive experience in brand marketing and related fields is required.

Benefits & Perks

Salary range of $122,000 to $176,000 per year plus bonus, equity, and benefits.
Meta offers benefits, details of which can be learned more about on their site.

Working at Meta

Meta builds technologies that help people connect, find communities, and grow businesses. The company values innovation, inclusivity, and shaping the future of social technology beyond screens and physical limits. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer, committed to diversity and providing accommodations for candidates with disabilities.

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