Fiber Commercial Marketing Manager - Great Lakes

About the Role

Key Responsibilities

• Coordinate and execute market-specific sales strategies, programs, community partnerships, local events, and marketing initiatives to increase market share, revenue, and profitability.
• Oversee and execute the GTM Playbook, ensuring strategic alignment with market demands and data-driven penetration strategies.
• Monitor and analyze local market industry trends, competitor activity, and market conditions to inform business strategies based on real-time performance.
• Oversee, coordinate, and execute agreements with Multi-Dwelling Units, homeowner's associations, and small business deals with corporate strategy and installation teams.
• Implement comprehensive training and engagement programs with corporate channel teams to enhance sales teams' product knowledge and customer engagement strategies.
• Drive channel performance and execution to maximize sales velocity and conversion.
• Partner with sales leadership to refine sales enablement programs aligned with market demands.
• Manage performance against KPIs related to marketing effectiveness, local NPS, channel conversion, sales performance, and subscriber growth, taking action to meet penetration goals.
• Provide regular insights, data analytics, and performance reviews to leadership with actionable recommendations.
• Utilize data to refine GTM strategies, optimize execution, and ensure long-term success.
• Partner with operations teams to ensure local installation groups deliver on product promises.
• Work with Regional Marketing, PR, Advertising, Web, CRM, Operations, and Sales teams to ensure seamless execution of demand generation initiatives and brand strategies.
• Align market strategies with the Quarterly Growth Plan and broader business goals.
• Collaborate with Acquisition and Pricing Teams to develop competitive pricing models and promotional offers tailored to local markets.
• Monitor offer effectiveness and market competitiveness, making strategic recommendations to maximize subscriber growth and profitability.
• Build and maintain long-term partnerships with local authorities, permitting offices, and community leaders to ensure GTM readiness and remove build obstacles.
• Serve as the local escalation point for critical market and stakeholder issues, ensuring alignment with business objectives.
• Ensure MDU's and HOAs within the fiber footprint are contracted, enabled, and supported to offer fiber services in partnership with the MDU-focused Commercial Marketing manager.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree preferred.
• At least 4 years of progressive experience in commercial sales, business development, or community engagement, with at least 2 years in telecommunications, MDU, or fiber sales.
• Strong leadership skills and ability to influence cross-functional teams.
• Proven success in local market development within the Broadband industry.
• Expertise in overseeing market intelligence, playbook development, and go-to-market strategies for accelerated penetration.
• Ability to collaborate with sales and field marketing leaders to develop sales enablement tools.
• Strong analytical skills with experience in data-driven decision-making.
• Financial acumen with knowledge of ROI drivers, forecasting, and budgeting.
• Excellent interpersonal, written, and verbal communication skills, with experience presenting to Director level.
• Experience in the Residential Broadband Category (Fiber, MSO, ILEC, etc.) preferred.
• Must be at least 18 years of age and legally authorized to work in the United States.

Nice to Have

• Experience in the Residential Broadband Category (Fiber, MSO, ILEC, etc.)

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• At least 4 years of experience in relevant fields, including telecommunications or fiber sales.
• Proven success in local market development in the Broadband industry.

Benefits & Perks

• Competitive base salary and compensation package.
• Annual stock grant, employee stock purchase plan, 401(k).
• Access to free, year-round money coaches.
• Medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Short- and long-term disability, voluntary AD&D, accident, life, and long-term care insurance.
• Mobile service and home internet discounts, pet insurance, transit programs.