Field Growth & Customer Experience Marketing Specialist

About the Role

Key Responsibilities

• Assist with the field execution of programming in Office Coffee Services, Vending, Amenity Snack & Go, and Micromarket accounts to ensure program merchandising and proper planograms are implemented at all client sites.
• Implement national marketing initiatives while developing and executing local promotional calendars at client sites.
• Deploy new product innovation opportunities with field teams to execute at new and existing client sites.
• Assist in the oversight and implementation for all internal national and local sales generating initiatives.
• Develop social content that promotes regional activities, experiences, innovations, new openings as well as spotlights employees to support the social media team's overall marketing/communication strategy.
• Participate in identifying, developing, and evaluating local marketing strategy.
• Present marketing initiatives and innovations during client meetings as well as report outs of prior initiatives.
• Partner with District Manager to ensure the sales and profitability of product lines or services, analyze business developments and monitor market trends.
• Assist in the opening of all new regional client locations in conjunction with the field team.
• Coordinate new and existing store marketing responsibilities such as signage and planogram activations.
• Meet with vendors and distributors to manage product or equipment assessment, distribution, and implementation.
• Support field team with the development of tailored client solutions for local or key account clients.
• Serve as primary point of contact for field questions regarding convenience retail platform, product, and programming.
• Collaborate with OpX regional manager, local finance manager, route manager, and marketing leadership for continuous improvement on current product and programming standards.
• Support select local client meetings and Micromarket installs.
• Coach and train local Route Managers and Business Development Managers on Aramark's marketing initiatives.
• Take delivery on key projects as necessary.

Requirements

• A minimum of 2 years client marketing experience, with a demonstrated record of success and effective performance.
• Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization.
• Excellent verbal, written and interpersonal communication skills.
• Ability to synthesize multiple inputs into a clear, concise, and useful recommendation.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Adobe Creative Suite experience is a plus.
• Ability to travel 30%.
• Bachelor's Degree preferred.

Nice to Have

• Adobe Creative Suite experience.

Qualifications

• A minimum of 2 years client marketing experience.