Field Marketing Strategist

About the Role

Key Responsibilities

• Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience
• Align activation strategies with center-specific needs
• Track center's performance and oversee marketing impact at center level
• Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
• Develop initiatives aligned with local insights to achieve goals
• Work closely with center managers to understand local needs and tailor marketing efforts
• Ensure brand consistency across all in-center marketing materials and activities
• Support in-center marketing activities
• Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
• Identify and bring support and guidance to define local alliances (prospecting and negotiation)
• Manage relationships with local businesses
• Activate and validate contingency/special plans on demand
• Work closely with operations to support centers effectively
• Oversee a portfolio of 21 to 37 centers
• Travel up to 50% of the time, with a minimum of 4-8 center visits per month

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 4+ years of previous experience in field marketing, event management, or local activations
• Strong analytical skills with advanced data management and analysis abilities
• Excellent communication, influence, and negotiation skills
• Ability to work independently and collaboratively across teams
• Willingness to travel up to 50% and visit multiple centers regularly
• Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus

Nice to Have

• Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies
• Advanced degrees or certifications in relevant areas
• Professional experience in engaging and managing third-party providers

Qualifications

• Educational background as specified in requirements
• Relevant professional experience as specified in requirements

Benefits & Perks

• Estimated pay scale of $67,000 - $100,000 per year
• Participation in 5% of the company bonus pool
• Medical, Dental, Vision insurance
• Paid Time Off (PTO) including 9 paid holidays per year
• Up to 5% 401(K) match
• Tuition reimbursement
• PTO accrual of 120 hours in the first year (160 hours after 365 days) in general; 72 hours first year (112 hours after 365 days) in California