Field Marketing Strategist

About the Role

Key Responsibilities

• Conduct in-depth market research and competitive analysis, providing franchisees with valuable insights on target demographics and optimal market areas.
• Stay ahead of industry trends and local dynamics to ensure the success of both new and existing restaurants.
• Design and implement customized marketing, advertising, and promotional strategies for new locations.
• Create buzz around grand openings and enhance brand visibility in new regions.
• Serve as the go-to marketing expert for franchisees, offering hands-on support through pre-opening, grand opening, and post-opening phases.
• Lead and manage key promotional events, including grand openings, anniversaries, and ownership transitions.
• Coordinate giveaways and community-focused activities, ensuring all events align with brand standards and strengthen customer engagement.
• Collaborate with franchisees to develop marketing budgets, set ROI targets, and analyze campaign performance for continuous improvement.
• Adapt national marketing strategies to fit the unique cultural and media landscapes of individual markets.
• Conduct regular visits (both in-person and virtual) to evaluate restaurant performance, identify opportunities for growth, and offer actionable recommendations based on KPIs and market feedback.
• Provide leadership to regional advertising co-ops, assisting with media planning and budget preparation.
• Work closely with the corporate marketing team, Franchise Business Consultants, and other stakeholders to ensure cohesive marketing strategies.
• Stay up-to-date on traditional and digital marketing trends and apply these insights to refine strategies.
• Perform other duties as needed to support the ongoing growth and success of the brand.

Requirements

• Bachelor's degree in business, marketing, or a related field, or equivalent work experience.
• At least five (5) years of experience in market entry strategies, grand opening management, or similar roles within the QSR industry.
• Prior experience with both corporate and franchise operations is preferred.
• Expertise in Microsoft Office (Word, Outlook, Excel, and PowerPoint).
• Proven analytical skills and strong strategic planning capabilities.
• Excellent project management, organizational, and time-management skills.
• Outstanding interpersonal and communication skills.
• Experience in digital marketing, event management, and local market analysis.
• Ability to guide and educate franchisees on marketing campaigns and budget management.
• Deep industry knowledge of franchise trends, local market dynamics, and consumer behavior in the QSR sector.
• Strong problem-solving skills and creative thinking.
• Ability to work independently and collaboratively in a fast-paced environment.
• Positive attitude and relationship-building skills.
• Valid driver's license and ability to operate a vehicle.

Nice to Have

• Experience with franchise operations beyond the minimum requirements.

Qualifications

• Field marketing experience: 3 years.
• Franchise experience: 3 years.
• Driver's License.

Benefits & Perks

• Competitive salary from $60,000 to $65,000 annually based on experience.
• Generous paid time off.
• Medical, dental, and vision insurance.
• Flexible Spending Accounts (FSA).
• Company-paid life insurance.
• Short-term and long-term disability insurance.
• 401(k) with company match.
• Employee Assistance Program (EAP).
• Hybrid remote work environment with travel to conferences, meetings, and training.
• Work schedule includes evenings, weekends, and holidays as necessary.