Food and Beverage Brand Associate

About the Role

Key Responsibilities

• Assist the Sr Manager, Category Marketing in the development and implementation of comprehensive category marketing strategies for the Food & Beverage product line that are aligned with company goals and objectives.
• Collaborate with Category teams and Sr. Manager, Category Marketing in defining product positioning, crafting compelling messaging, and articulating the value proposition to differentiate our Food & Beverage offerings in the marketplace.
• Manage launch timelines, track progress, and ensure campaign deliverables meet deadlines.
• Keep an eye on market trends, consumer preferences, and competitive offerings to provide valuable insights for brand positioning and strategic decision-making.
• Author the briefs and other documentation that articulate strategies and set plans in motion to ensure alignment with cross-functional teams.
• Support the creation of integrated marketing campaigns with internal teams and external agency partners to ensure accuracy of messaging and assets to promote new product launches.
• Assist in training internal teams and key customers on new product features and launches.
• Partner with creative, brand communications, and community teams to assure timely order and delivery of new product samples.
• Proactively identify opportunities to streamline category marketing processes and improve team efficiency.

Requirements

• Bachelor's degree in business, marketing, or a related field.
• 5 years of work experience in product marketing, brand management, or a related role.
• Strong interest in consumer products or Food & Beverage.
• Excellent organizational skills with the ability to manage multiple tasks simultaneously.
• Strong communication skills and the ability to collaborate effectively across teams.
• Functional understanding of digital media/platforms.
• Detail oriented with a passion for high-quality products and customer satisfaction.
• Ability to work in a fast-paced, dynamic environment while maintaining focus on execution and deadlines.
• Curiosity, enthusiasm, a touch of grit and audacity, good taste.

Nice to Have

• Experience with go-to-market strategies and product launches.
• Knowledge of the Food & Beverage industry or consumer products.
• Experience working with cross-functional teams and external agencies.

Qualifications

• Bachelor's degree in business, marketing, or a related field.
• 5 years of relevant work experience.

Benefits & Perks

• Click here to learn about the benefits and perks we offer at YETI.